Marketing Lead - Sky VIP (Loyalty)

Job Description

Want to do the best work of your life? Make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

The Marketing Lead is responsible for all elements of VIP marketing across all channels – TV, Digital, Social, Email & our owned channels. We are looking for someone who can really lead on our marketing strategy whilst also briefing & executing our campaign creative. This role sits within the Marketing & Experiences team, which consists of 4 key pillars; Marketing, Experiences & Partnerships & Lounges.

What You'll Do

• Marketing Strategy - Support the Head of by leading on our Sky VIP marketing strategy that drives customer awareness, engagement and satisfaction with the programme, based on a clear set of measurable KPIs, rooted in customer and market insight.
• Build brilliant relationships through creative & innovation - Challenge creative and partner agencies to deliver best-in-class, award-winning work for Sky VIP marketing and activation campaigns. Pushing innovation and experimentation to ensure our marketing cuts through.
• Marketing Planning and Evaluation - Lead the Marketing Managers to build & deliver our marketing plan, overseeing the planning and execution of multi-channel marketing campaigns including App, TV, digital, social, merchandising. Understand campaign performance & provide optimisation recommendations.
• Manage budgets – Manage our overall marketing media & production spends, ensuring we are able to demonstrate ROI for our spends. Use data & learnings to influence our optimum marketing spends.
• Stakeholder management - Take stakeholders on the journey to make sure everyone is pushing in the same direction best utilising the matrix organisation. Work with Commercial to build channel and deployment strategies to optimise performance against campaign objectives.
• Brand Champion – Support the Head of Marketing & Experiences to activate the Sky VIP brand, bringing the vision and purpose to life for customers and internal stakeholders, ensuring it is used correctly and to maximum benefit at all opportunities across the business.
  
  

What You'll Bring

• Strategic thinking: Experience is leading marketing strategies based on data & insight, focusing on our short term & long terms plans, whilst managing our budgets efficiently.
• Experience in customer, campaign & brand marketing, managing a large budget and management of ATL & TTL campaigns, including Media Planning & Digital.
• Creative judgement – Strong creative eye. Ability to think from the consumers’ perspective and provide clear and articulate feedback that makes the work better. Manage briefing and delivering creative across multiple agencies.
• Product marketing expert – experience of proposition positioning, development of compelling messaging to unpack Sky VIP simply to our customers.
• Restless curiosity for consumer insight and campaign performance - looking at our category insights in different ways and continuously striving to understand how campaigns performed so that we can improve.
• Brilliant collaborator and strong relationship skills – able to work across a matrix organisation and foster strong relationships with agencies.
• Positive energy - High energy to drive and motivate the team as well as work across functions to get the job done.
• Presentation skills - Credible and able to present and work to senior leadership team at Sky, with excellent presentation skills and ability to articulate views clearly.
  
  

The Rewards

There's a reason people can't stop talking about . Our great range of rewards really are something special, here are just a few:

• Sky Q, for the TV you love all in one place
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• Access a wide range of exclusive Sky VIP rewards and experiences
  
  

How You'll Work

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Osterley

Your office base:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search on social media.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.