Head of Paid Search

What You’ll Do

Avalara is looking for a experienced leader that is passionate about promoting awareness, engagement and growth to join our in-house digital media team. As Head of Paid Search you'll oversee the strategy and team in the execution and performance of paid search campaigns for our global suite of products. You'll partner with other teams to exceed growth goals through ongoing optimization of global go-to-market campaigns that create top and middle funnel demand.

You will report into the Senior Director - Demand Generation and visit the Brighton office likely once or twice per month.

Job Duties

• You will directly oversee the strategy and execution of Google and Microsoft paid search, targeting B2B audiences across multiple products and departments for North America, EMEA and APAC.
• You'll manage 3-4 team members in the day-to-day supervision and management of paid search campaigns and increase efficiency through optimization, advanced bidding strategies, and testing.
• You'll partner with our leaders to align on keyword strategies 
• You'll measure and analyze the performance of paid search campaigns across channels and assess against goals (ROI and KPIs); improve key metrics across the campaign lifecycle 
• You'll develop necessary program dashboards, and one-off analyses providing the ability to monitor the health of the program, effectively communicate performance and determine opportunities for growth and efficiency 
• You 'll manage the monthly paid search budgets 
• Develop partnerships with Google and Microsoft to ensure we're following best practices and gaining access to relevant betas 
• You'll keep pace with paid search industry trends and development; identify and test new strategies for efficiency and growth 
• You'll be the subject matter expert within Avalara on all things related to paid search
  
  

What You'll Need to be Successful

• Experience directly managing paid search campaigns preferably for B2B-focused SaaS organizations 
• Experience managing a team of marketing specialists; someone committed to the development of your immediate team
• Experience managing international paid search campaigns
• Experience handling high campaign volume, large budgets, complex strategies and driving quantifiable results 
• Proficiency in Google Marketing Platform (SA 360) and Microsoft Search Network
• Hands-on experience with Salesforce and web analytics platforms (Adobe Analytics preferred) 
• Experience in being measured against and accountable for company KPIs and goals 
• Strong analytical skills, including data manipulation and ability to analyze data, draw conclusions, and develop recommendations 
• Experience in reporting using BI tools(preferably Power BI) 
• Experience with project management and with the ability to work with both technical and business teams 
• Strong knowledge of current digital marketing best practices and passion for exploring evolving trends
  
  

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Flexible hybrid working

We support hybrid work and flexible schedules for our employees.

Learn more about our benefits by region here: https://careers.avalara.com/

About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.

Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

EEO Statement

We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.