Head of Marketing

Optimism is seeking a strategic, product-minded Head of Marketing to unify and scale our marketing, communications, and brand functions. This leader will bring structure to a previously fragmented function and own the evolution of our product positioning, especially as we bring interoperable Superchain applications to life.

You’ll be responsible for building the foundation of a high-performing team that can clearly articulate the technical value of the OP Stack, inspire developer adoption, and guide the marketing strategy in lockstep with product. We’re looking for a marketing leader who is both visionary and hands-on — someone who’s worked with ambiguous products and helped shape them into category-defining platforms.

The ideal candidate has deep Web2 product marketing experience and a genuine passion for crypto. They’ve led teams across brand, comms, and GTM functions, but come from the product side of marketing — someone who can speak to developers, understand the stack, and define what success looks like for complex, evolving technology.

• Please note, this role must be based outside of the of the US***
  
  

What are the role responsibilities?

• Build and lead a cohesive marketing function across brand, comms, and marketing — establishing clear OKRs, roles, and feedback loops.
• Reposition our product marketing to better highlight the flexibility and technical depth of the OP Stack, with a clear focus on driving Superchain app adoption.
• Craft and guide the narrative around interoperable Superchain apps, partnering closely with product to thread storytelling through key launches, milestones, and roadmap updates.
• Level up the team through thoughtful org design, rigorous prioritization, and strong people development — mentor a team of 7–10, create role clarity, and drive executional excellence.
• Collaborate deeply with product, governance, BD, and engineering teams to align on goals, messaging, and launch strategies that move the needle.
• Develop marketing plans rooted in developer insight and data — measure what drives meaningful adoption and refine based on signal, not just vibes.
  
  

What skills do you bring?

• 10+ years of experience in marketing, including 5+ in leadership roles with a strong foundation in product marketing.
• Experience working with emerging or ambiguous tech products — you know how to shape narratives, not just amplify them.
• Comfortable in technical environments and can talk to developers in a way that earns trust and drives understanding.
• Experience building marketing functions from the ground up — you bring structure, process, and strategic clarity without crushing creativity.
• A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.
• Empathetic, methodical, organized, and confident in managing both up and down — you’re just as good at exec comms as you are at developing your direct reports.
  
  

What You'll Like About Us

• We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.
• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
• We’re fully remote, deeply engaged, highly skilled, and like to have fun.
• We think long-term. Our founders have been scaling Ethereum since 2015.