Senior Link-Building Outreach Specialist

We are looking for a new Senior Link-Building Outreach Specialist to join our award-winning team. This can be either a hybrid position (3 days in the office, 2 days working from home) or fully remote depending on the successful client’s location

About the Role

Are you a passionate outreach expert with a knack for building relationships, generating industry-leading coverage, and producing link-worthy content? Do you thrive in a fast-paced environment where collaboration and innovation are key? If so, we want to hear from you!
In this role you will play a pivotal part in our Off-Page SEO team, spearheading outreach campaigns, creating compelling content that earns links, and securing high-quality backlinks for clients across iGaming.

You will leverage your expertise to identify new opportunities, craft compelling pitches and content pieces, and nurture relationships with key contacts. As a Senior Specialist, you will also guide and support fellow team members, fostering their growth and development.

Why Receptional?

Player acquisition for iGaming. It’s all we do - for some of the biggest operators and lottery organisations in the world.

By 2029, we’ll be a £7m agency, with four in five clients referring us = because we’re always one step ahead. A partner, not a supplier.

We hire bright, ambitious people who move fast and share openly. You’ll get real investment in your development, variety in your work, and direct impact on the biggest names in the industry. Competitive benefits, flexible working, a team that has your back. If you want to do the best work of your career, this is the place
Essential Skills

• At least 1–2 years’ experience within SEO or digital marketing, particularly in outreach link-building.
• Line management experience.
• A knack for crafting compelling and persuasive written communication.
• Proficiency in using outreach tools (e.g. BuzzStream).
• Strong research, negotiation, and networking abilities.
• A data-driven mindset with the ability to establish and track measurable goals.
• Outstanding attention to detail and exceptional organisational skills.
• Familiarity with AI tools for content creation and outreach optimisation (a plus!).

Desirable Skills

• Experience in digital PR campaigns.
• Experience in SEO or content optimisation.
• Previous agency experience or ability to present and communicate to relevant stakeholders.
• Understanding of digital marketing tools: Ahrefs, SEMrush and Google Search Console.

Become an Outreach Guru:

• Conduct in-depth research to discover relevant publications and websites aligned with client needs.
• Develop strategic outreach campaigns to secure placements across a variety of media outlets and locations.
• Utilise your negotiation skills to secure placements within budget parameters.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
• Develop targeted content that meets publisher editorial standards and is purposefully designed to strengthen the quality and relevance of links acquired on behalf of clients.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.

Lead and Empower Your Teammates:

• Provide ongoing guidance and support to your direct reports, helping them achieve their weekly and monthly goals.
• Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
• Participate in performance reviews and provide constructive feedback to help your team members reach their full potential.
• Champion open communication and keep the Outreach Manager informed of progress and any roadblocks.

Be an Account Lead & Client Champion:

• Take ownership of assigned client accounts, ensuring we deliver on outreach and content objectives within the designated timeframe.
• Partner with Account Managers to understand client requirements and secure approvals before campaign launch.
• Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
• Analyse link metrics and ensure placements and content meet client needs, proactively communicating any rejected links with explanations or alternative recommendations.
• Monitor third-party budgets and proactively address any potential overspending risks.
• Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
• Involvement in QSR & KAM Planning sessions for allocated clients, understanding and contributing to outreach and content strategies and opportunities.
• Contribute time each month to assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.

The Benefits You Actually Care About

We know every agency says “free fruit and beer.” (We’ve got that too, by the way.)

But at Receptional, our benefits are built around something more meaningful: our five core values . These guide everything we do – from how we support each other, to how we grow as individuals and as a team.

Transparent:

We believe in honesty, clarity, and sharing the bigger picture.

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team

Forward-Thinking:

We invest in what matters – your health, your future, and new ways of working.

• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions
• Generous employer pension contributions, with enhanced rates for senior staff

Dynamic:

We’re flexible, fast-moving and always evolving.

• Hybrid working (3 days in the office, 2 days from home)
• 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Your Birthday off
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond

Collaborative:

We value diverse perspectives, shared wins, and making time to connect.

• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• Celebrations and cultural activities

Curious:

We ask questions, try new things, and never stop learning.

• A dedicated Training Academy with 40+ hours of learning a year
• Access to Industry events
• Peer mentoring, knowledge-sharing and personal development planning
• A culture that encourages “why?” and “what if?”