PR & Outreach Executive (£25K - £27K DOE)

We are looking for a new PR & Outreach Executive to join our team based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home). Salary range for this position is from £25K to £27K (DOE)

About the Role

The PR & Outreach Specialist plays a key role within the Off-Page SEO team, building strong relationships with publishers and webmasters, producing compelling content for link acquisition, and delivering strategic link-building that supports client SEO performance, particularly in the iGaming sector.

The role leads on outreach campaigns and client account delivery, while also working closely with the Head of Off-Page SEO to shape and support PR-led activity for new and existing clients, with room for the position to develop into a more digital PR-focused remit over time.

Why Receptional?

Player acquisition for iGaming. It’s all we do - for some of the biggest operators and lottery organisations in the world.

By 2029, we’ll be a £7m agency, with four in five clients referring us = because we’re always one step ahead. A partner, not a supplier.

We hire bright, ambitious people who move fast and share openly. You’ll get real investment in your development, variety in your work, and direct impact on the biggest names in the industry. Competitive benefits, flexible working, a team that has your back. If you want to do the best work of your career, this is the place
Essential Skills

• At least 1 years’ experience within off-page SEO (link building).
• Demonstrable content writing skills, with the ability to produce high-quality copy across a range of formats and client brand voices.
• A knack for crafting compelling and persuasive written communication.
• Proficiency in using outreach/SEO tools (e.g. BuzzStream or Ahrefs).
• A data-driven mindset with the ability to establish and track measurable goals.
• Outstanding attention to detail and exceptional organisational skills.
• Previous agency experience and ability to present and communicate to relevant stakeholders.
• Familiarity with AI tools for content production and outreach optimisation (a plus!).

Desirable Skills

• Some experience in SEO or content optimisation.
• Line management experience.

Key Performance Indicators (KPIs)

• Link diversity: Ensuring that the target is met for the number of new sites found each month.
• Content quality and output: Delivering well-written, on-brand content assets that support link acquisition and campaign goals within agreed timelines.
• Deadline adherence: All deliverables are on time for both soft and hard deadlines.
• Outreach effectiveness & success: Maintaining a successful open rate, testing outreach techniques to secure link placements, and demonstrating success of live links from outreach activity.
• PR support and impact (as the service matures): Contribution to PR campaigns and pitches, and the coverage and links generated from those activities.

Living our values

Five values. Not a poster on the wall — a way of working.

• Dynamic — Decisive, energetic, finish what you start.
• Collaborative — one team. Generous with your thinking, no silos.
• Transparent — no hidden cards. Straight with clients, straight with each other.
• Curious — ask why, always dig deeper. Never stop questioning.
• Forward-thinking — drive into tomorrow. We’re already using AI to work smarter — and we want people who are too.

Outreach & Link-Building:

• Conduct in-depth research to develop and deliver ongoing strategic link-building plans that maximise ROI.
• Source relevant publications and websites aligned with client needs.
• Contribute to and develop strategic outreach campaigns to secure placements across a variety of outlets and locations.
• Use your negotiation skills to secure placements within agreed parameters.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
• Conduct in-depth research to generate newsworthy and link-worthy content for link acquisition
• Develop targeted content that meets publisher editorial standards and is purposefully designed to strengthen the quality and relevance of links acquired on behalf of clients.
• Continuously monitor and analyse content campaign performance, optimising strategies for maximum success.

Digital PR & Development:

• Identify PR-able hooks in client products, services, content and data.
• Contribute ideas for digital PR campaigns — for example, data-led stories, expert commentary, and creative content — that can earn both links and media coverage.
• Help prepare decks, outlines or talking points to propose PR activity to new and existing clients.
• Support in the creation of campaigns, pitches and media lists, particularly in the iGaming and related sectors.
• Track and report on coverage and links earned from PR activity, helping to shape how the agency measures digital PR success.

Lead and Empower Your Teammates:

• Provide ongoing guidance and support to your direct report, helping them achieve their weekly and monthly goals.
• Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
• Participate in performance reviews and provide constructive feedback to help your team member reach their full potential.
• Champion open communication and keep other team members informed of progress and any roadblocks.
• Support team members in gaining exposure to emerging digital PR and content activity.

Be an Account Lead & Client Champion:

• Take ownership of assigned client accounts, ensuring we deliver on outreach, content, and digital PR objectives within the designated timeframe.
• Partner with Client Services to understand client requirements.
• Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
• Analyse link metrics and ensure placements and content meet client needs, proactively communicating every step of the way.
• Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
• Involvement in Strategy Sessions & KAM Planning sessions for allocated clients, understanding and contributing to outreach, content, and digital PR strategies and opportunities.
• Contribute time each month to any assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.
• Support the Head of Off-Page SEO in presenting proposed digital PR campaigns and expected outcomes to clients, where appropriate.

The Benefits You Actually Care About

We know every agency says “free fruit and beer.” (We’ve got that too, by the way.)

But at Receptional, our benefits are built around something more meaningful: our five core values . These guide everything we do – from how we support each other, to how we grow as individuals and as a team.

Transparent:

We believe in honesty, clarity, and sharing the bigger picture.

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team

Forward-Thinking:

We invest in what matters – your health, your future, and new ways of working.

• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions
• Generous employer pension contributions, with enhanced rates for senior staff

Dynamic:

We’re flexible, fast-moving and always evolving.

• Hybrid working (3 days in the office, 2 days from home)
• 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Your Birthday off
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond

Collaborative:

We value diverse perspectives, shared wins, and making time to connect.

• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• Celebrations and cultural activities

Curious:

We ask questions, try new things, and never stop learning.

• A dedicated Training Academy with 40+ hours of learning a year
• Access to Industry events
• Peer mentoring, knowledge-sharing and personal development planning
• A culture that encourages “why?” and “what if?”