Marketing Executive-International

British Airways Holidays

Our colleagues and customers are at the heart of everything we do.

We’re one of the UK’s leading and most trusted tour operators, providing holiday packages, hotels, car hire and experiences via ba.com and the British Airways contact centres. We also provide holidays for customers travelling from other countries around the world, be it US travellers visiting the UK and beyond or European customers visiting the UK and North America. From carefully selected hotels to our 24-hour support helpline we take every element of our customers’ holidays seriously.

As part of the British Airways brand we offer the advantages of being part of the UK’s largest airline coupled with all the benefits of being in a smaller company. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make British Airways Holidays who we are. Our business is growing and has ambitious plans for the future, so it’s it a really exciting time to join our team.

About The Role

Working in our friendly and supportive Marketing team, you will be involved in the planning and content management of international market campaigns on our ba.com homepage and holiday pages, including optimising traffic, conversion on ba.com and promoting any ad hoc activity. This role offers an opportunity to understand how to promote holidays in a variety of different country markets, using web analytics and booking data to continually improve how the pages are managed.

Evaluating the results of your work, you will quickly be able to make changes to maximise the benefit from promotional activity and content on ba.com. Working with different teams, including our Commercial team, BA ba.com and marketing teams in the UK and overseas. This role is surrounded by teams to learn from in a friendly and supportive environment.

What You Will Be Doing

• Ba.com holidays content management for international markets, including set up of sale and always on campaigns on ba.com. Our international markets include USA, key European and Asia Pacific countries. 
• Analysing web and booking data to evaluate the effectiveness of the promotions, recommending and optimising content.
• Designing and implementing targeted campaigns, including email marketing initiatives and on-site communications, aimed at maximising website traffic and bookings.
• While this is not a long form copy writing role it will include creating and proofreading short, engaging copy for holiday pages, selecting images and updating the ba.com CMS.
• Working with lots of teams within BA Holidays, BA, and externally.
• As you grow in the role you will also have the opportunity to work with external marketing agencies to support delivery of affiliate marketing.
  
  

What You Will Bring

• High accuracy and attention to detail – this is needed to draft copy and update content across multiple country markets
• Commercial acumen to effectively analyse web and booking data
• Experience in digital marketing and knowledge of marketing trends
• Experience of writing online content and use of web publishing tools.
• Working with variety of teams needs strong relationship management skills and confidence to appropriately raise questions.
• The markets can be fast paced, so you need to be able to adapt to changing internal and external requirements.
  
  

What We Can Offer You

To help you decide whether you would like to apply, as a guide, a typical salary in this role is around £27,000 to £29,000 per annum (this may vary depending on your relevant skills and experience), plus benefits.

Our offices are based in central Crawley and we offer hybrid working (within the UK only). Generally, this role works from our offices twice a week, with additional days as needed depending on meetings etc. There will also be occasional meetings in BA’s head office (near Heathrow) and in our London-based agencies. Office days are co-ordinated so that colleagues in the same team are in the office together to collaborate in person. We usually support new colleagues in the office full time for the first two to four weeks.

We are advertising this role as a permanent full time role, however if you would like to apply for this role on a part time basis, you are welcome to open a discussion about this at the stage of the application process that suits you.

Key Benefits Include

• 25 days holiday per calendar year, increasing by one day for every two complete years’, to a maximum of 30 days, plus normal bank holidays.
• Unlimited standby and premium standby fares for you and your nominees on the BA network and partner airlines, from day one
• Discounts on BA flights and holidays from day one for you, your friends and family
• Flexible start & finish times and hybrid working
• Annual incentive scheme and salary review (dependant on company & individual performance)
• Company contributory pension scheme up to a maximum of 5% colleague and 11% company contributions.
• Flexible benefits package including generous life assurance cover, plus options such as dental /medical cover, and cycle to work, technology and electric car schemes.
• Range of colleague wellbeing and recognition programmes
  
  

Diversity, equality & inclusion are all important to us.  We believe a diverse and inclusive workplace contributes to our sense of wellbeing and belonging, enabling us all to thrive professionally and personally.  Equality and equity are important in ensuring that everyone is treated fairly.  Our focus is on creating a positive and inclusive working environment for all.

• We aim to be inclusive – everyone feels valued and respected as an individual. 
• We aim to ensure equality and equity-everyone treated fairly as individuals with recognition of unique differences.
• We aim to be diverse – with a mix of colleagues representing our community.
  
  

Please see our LinkedIn page to find out a bit about our recent activity and the ba.com holiday pages this role helps content manage.

Closing date for applications is: 19th May

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.