Sr Group Product Manager, Onboarding

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken’s Growth Group is responsible for shaping the customer lifecycle from the very first touchpoint. As a leader of the Onboarding domain, you will be accountable for delivering a seamless, intuitive, and high-converting onboarding experience. You’ll drive the strategy and execution for guiding new users through the critical initial steps of their Kraken journey – ensuring they feel safe, informed, and empowered to take meaningful action from day one.

In this role, you will own key metrics across signup, verification, and onboarding to drive stronger user acquisition. You will operate as both a strategic leader and a hands-on individual contributor with a passion for user behavior and product optimization at scale. Your work will be critical to Kraken’s mission of accelerating the global adoption of crypto.

The opportunity

• Own and evolve the vision, strategy, and execution of Kraken’s end-to-end onboarding experience.
• Build a best-in-class onboarding journey, optimized for scale across diverse global markets.
• Operate as a deeply data-driven product leader: define metrics, set ambitious targets, run rigorous A/B experiments, and make sharp, informed tradeoffs.
• Guide and inspire several cross-functional product teams, ensuring focus on the highest-leverage opportunities.
  
  

Skills You Should HODL

• 6+ years of product management experience, ideally in Growth or onboarding-focused domains.
• Proven track record of managing user funnels, investigating drop-offs, analyzing user behavior, generating insights, and delivering measurable improvements.
• Comfortable engaging in technical discussions to identify bottlenecks and unlock growth opportunities.
• Strong bias for action – consistently shipping, learning, and iterating through experimentation.
• Excellent product sense with a sharp eye for simplifying UX and advocating for clean, elegant UI solutions.
• Deep user empathy – understanding user context, motivations, and behavioral patterns.
• Passion for crypto and a desire to make decentralized finance accessible to the world.
  
  

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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