Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager

Location: Doncaster

Salary: Up to £50,000 per annum

About The Role

Our client is on the lookout for a Senior Performance Marketing Manager to spearhead lead generation efforts for off-plan investments, aiding in their growth objectives. This role involves leading a small marketing team and devising strategies that drive profitable growth.

Key Responsibilities

• Develop and execute lead generation strategies:
• Formulate and implement data-driven marketing strategies to generate leads for off-plan investments, aiming to outpace competitors.
• Gain insights into the market and target audience to create engaging communication materials and content.
• Optimise lead generation from the group by designing seamless customer journeys and communication plans.
• Efficiently manage the marketing budget to ensure optimal resource allocation for maximum ROI.
• Enhance the digital marketing mix, starting with boosting organic visibility for key search terms and then advancing the paid media strategy with the help of a third-party agency.
• Improve website performance to boost organic lead generation and conversion rates.
• Stay competitive by continuously monitoring market trends and understanding customer needs.
• Optimise lead generation and funnel management:
• Analyze and refine website and customer journeys to minimise friction and increase lead conversions.
• Create a content plan that clearly and compellingly communicates the benefits of off-plan investments.
• Develop and manage the CRM strategy to maximise the potential of the prospect database.
• Work closely with the sales team to enhance lead quality and improve outcomes.
• Manage digital channels and agency relationships:
• Establish and maintain relationships with digital marketing agencies to deliver high-impact campaigns.
• Implement multi-channel campaigns, including paid media, SEO, and content marketing.
• Evaluate campaign performance data to identify improvement areas and make necessary adjustments.
• Ensure consistent brand messaging and positioning across all digital platforms.
• Lead and develop the marketing team:
• Guide and mentor the marketing team, fostering a culture of creativity and accountability.
• Collaborate with the sales team to align marketing strategies with sales objectives, incorporating feedback into activities.
• Promote cross-departmental collaboration to share insights and enhance overall performance.
• Provide clear direction and constructive feedback to support team growth.
  

Skills/Qualifications

• Demonstrated experience in a lead generation or performance marketing role.
• In-depth knowledge of digital marketing strategies, tools, and platforms.
• Experience in leading and building an effective marketing team.
• Expertise in website optimisation techniques and CRM management.
• Ability to manage budgets effectively to achieve ROI.
• Strong analytical skills with a logical approach.
  
  

Next Steps

Apply today or for further support contact Jess - [email protected]

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• Salary
  
  

£50,000.00/Year