Senior Brand Manager

Join the Samworth Brothers Team and become part of our dynamic family!

At Samworth Brothers, we genuinely care about our colleagues and strive to create an engaging environment that values your unique contributions. We are committed to your success and offer a range of exceptional benefits that we believe supports your life and personal aspirations: -

• Enhanced pension scheme
• Private health scheme
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Unlock your potential through training and growth opportunities
  
  
  

The Opportunity

In this role you will lead the marketing strategy, innovation pipeline and brand execution across two well-known and much-loved brands within our Food to Go category.

Reporting to the Head of Marketing, you’ll be a brand guardian and strategic thinker who knows how to turn insights into action. You’ll own and drive brand plans, guide NPD from concept to launch, lead agency partners, and shape brand activation across multiple channels.

You'll also manage and develop a small team (Brand Manager and Marketing Executive), while influencing key stakeholders across the wider group.

Key Responsibilities

• Develop and execute annual brand plans across both Urban Eat and West Cornwall Pasty Co.
• Lead brand strategy, ensuring alignment with commercial and customer strategies.
• Own the full NPD and EPD process, working closely with the category and NPD teams, bakery, and third-party suppliers.
• Manage and develop relationships with external design and marketing agencies to deliver consistent campaigns across all touchpoints.
• Own and manage brand P&Ls - tracking performance against budget and identifying areas for optimisation.
  
  
  

We have an expectation of 3 days in the office (generally Tuesday, Wednesday & Thursday) with Monday & Friday WFH

The Ideal Candidate

We believe that success is built upon collaboration and diverse perspectives. At Samworth Brothers, we welcome candidates who are passionate about working together to achieve greatness. As a valued member of our team, you will bring the following skills and experience: -

• Proven experience managing NPD and EPD plans end-to-end - from idea to shelf.
• Strong commercial acumen - owning brand P&Ls, optimising spend and driving growth.
• A strategic thinker and great collaborator - confident working cross-functionally and externally.
• Ideally, you’ll have experience working with customers in convenience, education, contract catering or travel channels, but this is not essential.
• A degree in marketing, business or a related field.
  
  
  

We also want you to thrive in an engaging and inclusive work culture where you will have the opportunity to take on personal accountability and take pride in your work. We encourage positive communication, and the building of strong collaborative relationships is essential to every role.

Join us at Samworth Brothers, where you'll be more than just a team member - you'll be an integral part of our thriving family. Apply today and embark on an exciting journey with us!

Fresh Food For Now was created in early 2019 and specialises in daily deliveries of short shelf-life products and is going from strength to strength as we can deliver to a wide range of customers with a wide range of products and brands.

At Samworth Brothers we take pride in our family feel within our businesses and work together to make things happen. We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us. We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers.

Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.