Regional Account Executive - North & Midlands

At Proper Snacks, we believe in doing things differently — creating delicious, better-for-you snacks made with integrity, bold flavour, and sustainability at heart. From our famous popcorn to our lentil chips, we’ve built a brand that’s as passionate about taste as it is about doing good.

As we continue to grow our footprint in the impulse/out-of-home channel, we’re looking for a Regional Account Manager to champion our products across the Midlands/Northern UK region.

The Person

The ideal person will be a commercially minded, self-motivated individual who thrives on building lasting relationships and spotting new opportunities. They’ll bring a positive, energetic attitude and a genuine passion for the Proper Snacks brand, acting as a credible ambassador in every interaction. Resilient and tenacious, they’ll be comfortable working autonomously across a large region while maintaining focus on results and delivering against targets. With strong communication, organisation, and influencing skills, they’ll manage their time effectively, plan strategically, and engage customers with confidence and creativity

The Role

You’ll play a key part in driving Proper Snacks’ growth within the impulse channel, managing relationships with regional forecourt accounts, wholesalers, distributors, contract caterers, and end-users. You’ll be responsible for both maintaining existing accounts and developing new business opportunities, ensuring Proper Snacks continues to be the go-to brand for delicious, responsible snacking.

Responsibilities

• Manage and grow sales across a diverse portfolio of impulse accounts in the Midlands/North UK region.
• Build strong commercial relationships with key contacts across wholesale, distribution, and operator channels.
• Deliver regional sales, profit, and distribution targets in line with Proper Snacks’ strategy.
• Identify and secure new business opportunities across the impulse sector.
• Negotiate trading terms, promotional plans, and pricing within company guidelines.
• Collaborate with marketing and national account teams to activate campaigns and drive category growth.
• Provide market insights and competitor feedback to support Proper Snacks’ innovation and commercial planning.
• Maintain accurate forecasting, CRM records, and territory reports
  
  

Requirements

• Proven success in account management or field sales within FMCG.
• Strong knowledge of the UK impulse/OOH landscape.
• Excellent relationship-building, negotiation, and presentation skills.
• Self-motivated and able to manage a large regional territory effectively.
• Commercially sharp, analytical, and results-driven.
• Full UK driving licence and willingness to travel regularly across the region.
  
  

About PS

PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company.

We’re a diverse team of builders, thinkers, creators and makers - based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun.

Whether you're joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world. Get a flavour of what life is like at PROPER SNACKS here.

London – Drummond Street – London – NW1 3HP

Nuneaton – Townsend Dr – Nuneaton – CV11 6TJ

Our Approach

PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.

Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.