Product Marketing Manager - Healthcare
hackajob
Date: 3 weeks ago
City: Birmingham
Contract type: Full time

hackajob is collaborating with OneAdvanced to connect them with exceptional tech professionals for this role.
Role Introduction
Are you ready to make a real impact? Join the OneAdvanced Product Marketing team as a Product Marketing Manager for our healthcare product category and take a lead role in driving the success of our cutting-edge development initiatives. This is your opportunity to shape the strategy behind the products that help shape much of the UKs health services.
This is your chance to thrive in a fast-paced and dynamic environment, working with a multidisciplinary team of experts. You'll play a pivotal role in bringing our technology to life for the UK health sector, crafting strategies that directly influence customer success and business growth.
What You Will Do
Responsibilities
This is a highly strategic and visible role where you’ll have the autonomy to chart a clear path and the resources to bring our vision to life. You’ll be responsible for:
Develop and Own the Product Marketing Plan
Create a long-term strategy for promoting the our Healthcare offerings, aligning it with product portfolio goals and business objectives.
Positioning, Messaging, and Differentiation
Craft value propositions, refine messaging for target personas, and produce marketing assets that resonate in competitive markets.
Lead Go-to-Market (GTM) activities
Lead, manage, plan and execute GTM strategies for healthcare category releases and updates, ensuring alignment across teams and engagement with customer segments.
Sales Enablement
Build impactful sales tools and customer-facing collateral to empower sales and field marketing teams.
Cross-Functional Collaboration
Work closely with Field Marketing, Sales, and Product teams to coordinate roadmap planning, launches, and campaigns.
Customer Feedback Integration
Deliver customer insights and feedback to Product Management, contributing to roadmap development and ensuring customer needs are addressed.
Spokesperson and Subject Matter Expertise
Serve as a Technology and sector expert, supporting sales teams, events, and category-level discussions with credibility and authority.
What You Will Have
Wellbeing focused - Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
OneAdvanced is one UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.
We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
Role Introduction
Are you ready to make a real impact? Join the OneAdvanced Product Marketing team as a Product Marketing Manager for our healthcare product category and take a lead role in driving the success of our cutting-edge development initiatives. This is your opportunity to shape the strategy behind the products that help shape much of the UKs health services.
This is your chance to thrive in a fast-paced and dynamic environment, working with a multidisciplinary team of experts. You'll play a pivotal role in bringing our technology to life for the UK health sector, crafting strategies that directly influence customer success and business growth.
What You Will Do
Responsibilities
This is a highly strategic and visible role where you’ll have the autonomy to chart a clear path and the resources to bring our vision to life. You’ll be responsible for:
Develop and Own the Product Marketing Plan
Create a long-term strategy for promoting the our Healthcare offerings, aligning it with product portfolio goals and business objectives.
Positioning, Messaging, and Differentiation
Craft value propositions, refine messaging for target personas, and produce marketing assets that resonate in competitive markets.
Lead Go-to-Market (GTM) activities
Lead, manage, plan and execute GTM strategies for healthcare category releases and updates, ensuring alignment across teams and engagement with customer segments.
Sales Enablement
Build impactful sales tools and customer-facing collateral to empower sales and field marketing teams.
Cross-Functional Collaboration
Work closely with Field Marketing, Sales, and Product teams to coordinate roadmap planning, launches, and campaigns.
Customer Feedback Integration
Deliver customer insights and feedback to Product Management, contributing to roadmap development and ensuring customer needs are addressed.
Spokesperson and Subject Matter Expertise
Serve as a Technology and sector expert, supporting sales teams, events, and category-level discussions with credibility and authority.
What You Will Have
- At least 3 years previous Product Management or Product Marketing experience
- Emerging leadership and management skills
- Virtual-Team management for GTM activity
- A high standard of verbal and written communication skills
- Good presentation skills
- Critical and analytical thinking
- Creative, proactive and organised
- Confident and enthusiastic showing a strong ability to learn and expand the role
- Ability to manage multiple tasks
- Team Working
- Communication
- Interpersonal Understanding
- Flexible and open to change
Wellbeing focused - Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
- Annual Leave - 25 days of annual leave, plus public holidays and the ability to buy additional days
- Employee Assistance Programme - Free advice, support, and confidential counselling available 24/7 through Care First
- Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace
- Development Programmes - From Future Managers to Leadership Training, our development programmes help you get where you need to go
- Performance Bonus - Our Group-wide bonus scheme enables you to reap the rewards of your success
- Pension Scheme - Our plan with Scottish Widows offers 5% matched contribution by the company
- Income protection insurance - Providing you with support and assistance when you need it most
- Discounted Parking - We have partnered with QPark to provide an exclusive discounted rate for OneAdvanced employee's when purchasing a digital season tickets
- Performance & Talent - Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self
- MatchIt! - Fundraise for a cause close to your heart and Advanced will match part of the funding
- Volunteering Time - Our volunteering leave scheme allows you to use your time to help those who need it
- Pennies from Heaven - donate the pennies from your pay check to help make a difference without lifting a finger
OneAdvanced is one UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.
We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.
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