Marketing Operations Manager (Cumulocity)

Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.

Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.

Founded in 2012, Cumulocity is a global leading industrial IoT platform, offering ready-to-use device management and low-code application enablement for a fast return-on-investment. The cloud-native platform enables enterprises to adopt a "Buy & Build" approach, shortening time-to-market for new, differentiating digital services. Cumulocity is the preferred choice for industrial equipment makers and is trusted by major brands to power their smart connected products in manufacturing, fleet management, consumer electronics, and more. Cumulocity is available as a cloud, on-premises, edge, and hybrid solution.   

Be you, join us.

Cumulocity is a dynamic and innovative company committed to leveraging cutting-edge technology to drive our marketing efforts. We are looking for a Marketing Operations Manager with extensive experience in HubSpot to lead the migration of our current Marketing Tech Stack from Adobe and Salesforce to HubSpot and the maintenance of the system thereafter. This role will involve strategic planning, execution, and post-migration management to ensure our marketing operations run efficiently. The ideal candidate will be a self-starter, detail-oriented, and have a strong understanding of marketing technology and operations.

Location: UK (remote)

Duration: 12-month contract

Essential Functions

Migration Planning and Execution

• Develop a comprehensive migration plan from Adobe and Salesforce to HubSpot.
• Coordinate with internal stakeholders and external vendors to ensure a smooth transition.
• Identify potential risks and develop mitigation strategies
  
  

System Configuration and Integration

• Configure HubSpot to meet the company's marketing requirements.
• Integrate HubSpot with other business systems as needed.
• Ensure data integrity and seamless data migration.
  
  

Process Improvement

• Analyze current marketing operations and workflows.
• Optimize and streamline processes within HubSpot to enhance efficiency.
• Implement best practices for marketing automation, lead scoring and management, and reporting.
  
  

Training and Support

• Plan and execute conversion optimization strategies including email campaigns
• Provide training and support to the marketing team on the use of HubSpot.
• Develop user guides and documentation.
• Act as the primary point of contact for HubSpot-related queries and issues.
  
  

Ongoing Management and Maintenance

• Oversee the daily operations and maintenance of the HubSpot system.
• Monitor system performance and resolve any technical issues.
• Regularly review and update configurations to meet evolving business needs.
  
  

Reporting and Analytics

• Set up and maintain dashboards and reports in HubSpot.
• Analyze marketing data to provide insights and recommendations.
• Evaluate customer experience across multiple channels and touch points.
• Optimize user funnels and instrument conversion points.
• Track key performance indicators (KPIs) and report on marketing effectiveness.
  
  

Minimum Requirements

• Bachelor's degree in Marketing, Business, IT, or related field.
• Proven experience in marketing operations with a focus on HubSpot.
• Strong knowledge of HubSpot's tools and functionalities, including marketing automation, CRM, and reporting.
• Experience with Adobe and Salesforce marketing tools and their migration to HubSpot.
• Excellent project management skills with the ability to lead complex projects.
• Strong analytical skills and attention to detail.
• Ability to train and support marketing teams in using new technology.
• Excellent communication and interpersonal skills.
• HubSpot certifications are highly desirable.
  
  

Nice to Haves

• 5+ years’ experience with marketing automation technology platforms.
• Knowledge of data management and data migration best practices.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Understanding of GDPR and data privacy regulations.
  
  

What’s in it for you?

• Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
• Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%. Work anywhere in your country or abroad for up to 10 days per year.
• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
• Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
  
  

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.