Marketing Manager Cardiology
Recordati
Date: 4 hours ago
City: Hemel Hempstead
Contract type: Full time
With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.
We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.
This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
Recordati. Unlocking the full potential of life.
Job Purpose
This role will lead the marketing strategy for our cardiology brand launch across the UK and Ireland while supporting other established brands in the UK and Ireland within our portfolio.
Key Responsibilities
Fluent in English both written and spoken.
Travel required in %
10%
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.
This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
Recordati. Unlocking the full potential of life.
Job Purpose
This role will lead the marketing strategy for our cardiology brand launch across the UK and Ireland while supporting other established brands in the UK and Ireland within our portfolio.
Key Responsibilities
- Develop and implement the marketing strategy for our Vazkepa brand in the UK.
- Lead the completion of annual brand plans, including tactical planning and budget allocation
- Provide critical input to sales forecasting processes and market analyses
- Develop compelling messaging and communication plans for healthcare professionals
- Prepare high-quality materials and resources for Key Account Managers (KAMs) to support effective customer engagement
- Maintain close relationships with field teams to continually enhance campaign effectiveness
- Utilise digital and omnichannel approaches to maximise brand reach and engagement
- Lead the application of AI-driven marketing solutions to enhance targeting and personalisation
- Support the commercial team in delivering brand performance targets
- Manage the IQVIA OCE-D platform to optimise customer interactions and campaign effectiveness
- Develop personal knowledge of the disease area and customer needs through ongoing collaboration with field-based colleagues
- Liaise with global marketing colleagues at Recordati headquarters to ensure alignment with international brand strategy
- Manage relationships with external marketing and creative agencies
- Ensure all marketing activities comply with ABPI and IPHA Code of Practice regulations in their respective markets
- Degree in life sciences, marketing, or business
- Evidence of continuous professional development in digital marketing
- Minimum 3 years' pharmaceutical marketing experience
- Experience within gastroenterology, urology or cardiovascular therapeutic areas highly desired
- Strong digital marketing capabilities with experience in omnichannel campaign development
- Knowledge of AI applications in pharmaceutical marketing
- Understanding of the NHS landscape and UK market access environment
- Experience in sales forecasting and brand planning processes
- Analytical skills to interpret market data and translate insights into actionable plans
- Experience managing marketing agencies and external vendors
- Experience in sales forecasting and brand planning processes
- Knowledge of the ABPI and IPHA Code and pharmaceutical marketing regulations
- Practical experience using IQVIA OCE-D platform
- Ability to translate clinical data into compelling materials for field team
- Strong interpersonal skills for effective collaboration with KAMs and field colleagues
Fluent in English both written and spoken.
Travel required in %
10%
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
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