Marketing Manager

Haystack is working with BP on this opportunity!

B2B Marketing Manager – Mobility & Energy

Location: Hybrid/Remote, Milton Keynes

A global energy and mobility leader is looking for an experienced B2B Marketing Manager to help shape the future of its UK retail and fleet business. You’ll play a key role in driving marketing strategy across fuel, mobility, and convenience offerings—serving both consumer and commercial audiences as the company transitions toward a lower-carbon future.

The Role

This position is at the heart of a growing marketing function, leading initiatives that enhance customer experience, strengthen partnerships, and drive measurable commercial impact across fleet and dealer channels.

You’ll work closely with sales, operations, and global marketing teams to translate customer insight into actionable strategies and campaigns that support long-term business growth.

What You’ll Do

• Develop and execute 12-month B2B marketing plans aligned with commercial goals.
• Lead brand awareness, thought leadership, and lead generation campaigns.
• Drive customer engagement through CRM, events, and targeted activations.
• Manage large-scale product launches and partner marketing initiatives.
• Track campaign performance and ROI, using data to guide continuous improvement.
• Collaborate with sales teams to deliver Account-Based Marketing and lead nurturing programmes.
• Adapt and localise global marketing assets for the UK market.
• Manage agency relationships and marketing budgets effectively.

About You

• Proven B2B marketing experience within a large or matrixed organisation.
• Strong understanding of customer segmentation, CRM, and performance marketing.
• Experience managing commercial, fleet, or partner-focused campaigns.
• Skilled in event management, hospitality, and stakeholder engagement.
• Analytical mindset with experience managing multi-million-pound budgets.
• Confident managing agencies and driving data-led decision-making.

Why Apply

• Join a forward-thinking organisation committed to innovation and sustainability.
• Work with diverse teams shaping the future of mobility and energy.
• Enjoy hybrid working, generous benefits, and global career opportunities.

If you’re a strategic marketer who thrives on driving B2B growth and creating meaningful impact, this is an opportunity to shape one of the UK’s most recognised brands as it evolves for a low-carbon future.