Marketing Executive

About us…

Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!

About the role:

We are currently seeking a Marketing Executive to join the Marketing Team (South), predominately working across 5 racecourses in the South of England – Royal Windsor, Lingfield Park, Fontwell Park, Brighton and Great Yarmouth - as well as working alongside the wider marketing team on group campaigns across 16 racecourses, five greyhound stadiums, three hotels and three golf courses.

Responsibilities of a Marketing Executive:

• Support the Regional Marketing Manager South and the wider marketing team to execute the company marketing strategy that maximise sales across all raceday and non-raceday income lines
• Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
• Own campaigns as directed from conception to delivery and review
• Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and weekday evenings required. Approx. 20 events each year. TOIL accrued)
• Assist where required with the CRM strategy; writing and providing assets for email campaigns and looking for opportunities to build our opted in database
• Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
• Monitor and respond to customer feedback and look to actively improve brand perception online
• To assist in creative briefs media agencies, and supplying required creatives for online and offline campaigns
• Ensure website content is accurate, engaging and optimised alongside the guidance provided by the SEO Manager
• Liaise with a wide range of stake holders from across the business to implement our marketing campaigns to the highest possible standard
• Work closely with external agencies when required
• Provide general administrative support to the Head of Marketing, Group marketing managers and design team when required.

The person we are looking for as a Marketing Executive has…..

• Minimum 1 years’ experience within a similar marketing role
• Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable
• Strong organisational and interpersonal skills, with the ability to work under pressure
• Experience delivering a range of on and offline marketing collateral effective within marketing campaigns
• Creative and enthusiastic with a positive attitude
• Results orientated
• High attention to detail
• Excellent communication skills
• Proactive self-starter
• Works well as part of a team
• Clear, concise writing style and excellent grammar
• Experience with social media channels (Facebook, Instagram, LinkedIn, and Twitter), CRM platforms and CMS

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.