Marketing Campaign Manager

Join our ambitious team at Virgin Atlantic Ltd. as a Marketing Campaign Manager, where you will lead exceptionally innovative and world-class campaigns that captivate our global audience. This outstanding opportunity allows you to craft the future of our marketing landscape, working alongside a dedicated and diverse team to successfully implement high-impact strategies.

Day to Day

• Report to the Senior Brand Manager while collaborating closely with the Brand Marketing Managers and other internal teams to determine and implement cohesive messaging that aligns with our brand’s vision.

• Manage project timelines and budgets strictly, ensuring all campaigns are delivered on time and within financial constraints.

• Conduct detailed audience analysis using data-driven tools to develop tailored messaging and creative strategies that resonate with our target audience.

• Partner with internal and external creative teams to encourage and manage the development of high-quality content.

• Collaborate with media and brand teams to optimise media plans using brand and econometrics data, driving brand metrics and revenue.

• Work with cross-functional working groups to amplify campaigns through paid, owned, and earned touchpoints, improving overall awareness and revenue.

• Conduct detailed evaluations and analyses of campaign performance to continuously optimise future strategies.

• Enhance budget management efficiency and track campaign effectiveness to improve return on investment.

About you

• Significant experience managing brand Above the Line and Digital campaigns with multi-million-pound budgets (agency or in house).

• Proven track record of managing creative and media agencies, delivering outstanding results.

• Strong creative skills, including briefing, judging, and evaluating work against established briefs.

• Ability to analyse data and build clear, concise reports that turn insights into actionable strategies.