Marketing and Admissions Executive

Role Overview

The Marketing and Admissions Executive will be a key member of the RGS Junior Schools Marketing and Admissions team, supporting the junior schools strategic goals by driving brand awareness, engaging with prospective and current families, and helping to ensure a seamless admissions journey. The successful candidate will contribute to digital marketing, social media, content creation, website management, event coordination, and admissions communications. We are advertising for two roles, one which will be based at Chinthurst School (Tadworth) and another which will be based between Reigate St Marys School and Micklefield School (Reigate).

Qualities of the Ideal Candidate The ideal candidate will be:

A proactive self-starter with the creativity and efficiency to manage multiple projects effectively.

Passionate about education and school communities, with an understanding of how to communicate school values effectively.

Highly organised and detail-oriented, ensuring accuracy and high standards in all work. A strong communicator and team player, capable of working closely with different departments and external stakeholders.

Confident with digital marketing, always staying ahead of trends and best practices.

Warm and engaging with the ability to build rapport with prospective families, make them feel welcomed and guide them through the admissions process.

Key Responsibilities

Digital Marketing

As the schools storyteller, develop and execute a comprehensive content plan to showcase the breadth of school life via the schools websites and social media channels.

Maintain and update website content, ensuring accurate representation of events and key messages.

Ensure the websites are search engine optimised for maximum online visibility.

Support the RGS Junior Schools Head of Marketing and Admissions in planning and executing paid social media and digital advertising campaigns.

Draw together news to create a weekly roundup of school stories and key messages for stakeholders.

Track key marketing and website analytics, providing reports to the RGS Junior Schools Head of Marketing and Admissions.

Utilise Canva and the Adobe Creative Suite to ensure the content is creative and engaging for all stakeholders. Photography and Multimedia

Capture and edit photos and videos to be used in daily social media posts and website stories.

Manage and store photography assets, ensuring images are catalogued and readily available.

Coordinate professional photography and videography sessions for marketing needs. Maintain and update photographic consent lists.

Maintain stock of marketing collateral and assist in the annual rewriting and refreshing of content.

Provide a warm and friendly point of contact for prospective families.

Confidently tour families, promoting the schools key messages and being responsive to their needs.

Promote key events through social media, email marketing, and website updates.

Create and deliver engaging content to prospective families in the pipeline.

Play an active role in the on-boarding process.

Assist in managing databases and CRM systems to track and communicate with prospective parents.

Work closely with the Marketing and Admissions team to ensure the smooth running of admissions events including open mornings, transition sessions and PR functions.

Ensure event branding and marketing materials are prepared and displayed effectively. Support the wider school team with marketing and admissions-related requests.

Skills And Qualifications

Experience in marketing, digital marketing, or a similar role.

Strong writing and communication skills, with the ability to adapt tone for different audiences.

Creative thinker with ability to bring fresh ideas to marketing campaigns and a flair for design.

Strong organisational skills, with the ability to manage multiple projects and deadlines effectively.

Excellent attention to detail, ensuring accuracy in content creation, proofreading, and event coordination.

Ability to work independently, take initiative, and collaborate effectively within a team.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Confident with being in a people facing role and building relationships with prospective families.

Photography and video editing skills to capture engaging content.

Experience in website content management systems.

Proficiency in social media (Instagram and Facebook) with ability to make creative posts and reels.

Video editing skills (i.e. Canva, Cap Cut, iMovie, Instagram Reels).

Design skills i.e. Canva and Adobe Creative Suite (Adobe Express, Photoshop, InDesign, etc).

For details on how to apply and an application form please go to the Chinthurst School, Micklefield School or Reigate St Marys School website.