Insights Analyst

The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people. We are united by our shared passion for our exceptional brands- Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.

If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £45,000 - £50,000 p.a. + bonus

About The Role

Reporting to the Digital Transformation Lead and Marketing Director, this exciting new role will transform complex data into actionable insights that support strategic decision-making across our two exceptional brands, Inghams and Santa’s Lapland. As the ‘guardian of data,’ you will ensure accuracy and consistency across all platforms by engaging with stakeholders to understand key business objectives. Leveraging tools such as GA4, Funnel, Glassbox, Infinity, Meta, and Google Ads, you will analyse multi-channel data, build compelling visualisations, develop forecasts to anticipate future trends and performance, and clearly communicate insights that influence Marketing and Ecommerce strategies. Key areas:

• Analysing the entire customer journey from first touchpoint to final booking to identify how channels contribute to conversion, and provide clear recommendations to optimise campaign performance and improve ROI.
• Using a wide range of data points, you will analyse how customers interact with our websites to uncover opportunities that enhance customer experience and improve conversion rates.
• Produce and present regular reports that translate complex data into clear, compelling insights for both technical and non-technical audiences.
• Build and maintain automated data pipelines to deliver consistent, reliable information at speed, empowering teams with up-to-date, self-serve dashboards that accelerate decision-making and business agility.
• Oversee and maintain Google Tag Manager to ensure all website events and pixels are accurately implemented and functioning across GA4 and advertising platforms.
• Benchmark performance against external market or competitor data to provide meaningful context and actionable insights for optimisation.
• Empower strategy with advanced forecasting and segmentation.
• Work with cross-functional teams to align data integration and reporting to business priorities, championing governance and data quality to maintain accuracy and trust in insights.
• Be the go-to person for marketing and ecommerce analytics, providing clarity, insight, and ad hoc support across the business.
  
  

Am I the right person? We are looking for your application to demonstrate:

• Strong analytics experience, ideally in digital or performance marketing.
• Ability to confidently integrate and consolidate data from multiple internal and external sources using Power BI and SQL.
• Hands-on experience with tools like GA4, GTM, GSC, Infinity, Funnel, Looker Glassbox, Meta, Google and Microsoft Ads.
• Strong communicator who can influence decisions and tell stories with data.
• Motivated and driven by commercial outcomes.
• Highly organised, detail-orientated and able to manage multiple reporting deadlines.
• Experience using multi-variant testing tools or leveraging AI/machine learning for marketing insight is desirable.
  
  

Sustainability and responsible tourism is at our core and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa’s Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel.

Inghams and Santa’s Lapland are part of Hotelplan UK, a Group of specialist tour operators.

As a Group we are incredibly passionate about the holidays we sell, and our employees both in the UK and Overseas are focussed on ensuring that we meet, indeed exceed, the expectations of our customers.

Our vision - “To be the most loved travel company in our markets, famous for customer experience and sustainable travel”.