In-Store Retail Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: In-Store Retail Marketing Manager

Location: Nottingham, England, United Kingdom (3-days a week onsite)

About the role:

You will be responsible for leading the end-to-end management of in-store digital media, including delivery, integration and subsequent evolution; working closely with key internal stakeholders and agency partners to carefully assess and evaluate campaigns to define the digital experience across our stores.

What you will be doing:

• Lead the digital acceleration plan for the In-Store Marketing team
• Responsible for all creative output across digital channels in store, in line with the customer plan
• Lead brilliant relationships with a broad range of stakeholders
• Be the conduit to our store leaders for digital screens, taking them on the journey and understanding their needs
• Drive meaningful innovation, identifying new, innovative ways of reaching and converting customers
• Share expertise in in-store digital with the rest of the Marketing team, inspiring ambitious plans for our store environment
• Deliver work to the critical path and continuously evolve process, governance and ways of working
• Use and interpret customer research to deliver outstanding activation
• Use technology to support the delivery of effective campaigns, working with internal and external partners
• Work with analytics teams to measure and report on campaign & channel performance, ensuring KPIs are in place for all activities
• Monitor in real time the inventory saturation and identify opportunities for further delivery
  
  
  

What you need to be great in this role:

• Demonstrable expertise across a range of media channels, particularly across addressable media with experience / understand of ad tech / ad operations / digital marketing / programmatic
• Scaled project delivery experience if this has been working on retail and/or consumer businesses this would be beneficial.
• Experience of managing multiple stakeholders – experience of working in close collaboration with creative and content teams.
• Effective communicator and able to build relationships with key stakeholders
• Understands how to incorporate customer insight and customer journeys with analytics to drive results.
• Strong commercial acumen; ability to drive measurable performance for the business and understand of how to maximise use of a channel from a commercial and marketing perspective
• Analytical and structured, beneficial if proficiency in key martech / media tools, including FB, Google, Amazon, Criteo, GA360, Adobe (or similar); understanding of performance tracking including digital performance metrics, econometric and MTA
  
  
  

Req ID: 11859

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.