Head of Marketing-Oncology
Boehringer Ingelheim
Date: 9 hours ago
                            City: Bracknell
                                                        Contract type: Full time
                                                     
                                                
                            THE POSITION
We’re seeking a visionary leader to drive strategic marketing initiatives that unlock opportunities for patients, accelerate innovation, and deliver on our bold ambition. In this pivotal role, you will initially be responsible for launching our asset in lung cancer and then build and lead a high-performing marketing team and cross-functional matrix to shape and execute portfolio and brand strategies, as well as integrated customer plans across our oncology business.
This is a Hybrid role based in Bracknell.
Tasks & Responsibilities
As the strategic lead for oncology marketing, you’ll:
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more? Visit https://www.boehringer-ingelheim.com
                    We’re seeking a visionary leader to drive strategic marketing initiatives that unlock opportunities for patients, accelerate innovation, and deliver on our bold ambition. In this pivotal role, you will initially be responsible for launching our asset in lung cancer and then build and lead a high-performing marketing team and cross-functional matrix to shape and execute portfolio and brand strategies, as well as integrated customer plans across our oncology business.
This is a Hybrid role based in Bracknell.
Tasks & Responsibilities
- Strategic Leadership: Own the Integrated Customer Plan (ICP) and Launch Readiness Roadmap (LRR), ensuring alignment across medical, market access, and commercial teams
- Team Leadership: Inspire and develop a talented marketing team, fostering a culture of performance, collaboration, and growth
- Brand Excellence: Lead brand planning and execution, ensuring alignment with global strategy while tailoring to local market needs
- Stakeholder Engagement: Build strong relationships with NHS stakeholders, external experts, and advocacy groups to shape the healthcare environment
- Budget Ownership: Manage marketing budgets and resource allocation to maximize impact and ROI
- Delivery: Ensure highly successful launch of assets and build of oncology franchise in UKIE
- Proven leadership in pharmaceutical marketing, ideally within oncology or specialty care
- Deep understanding of UK healthcare systems and strategic account management
- Expertise in multichannel marketing and launch readiness
- Strong business acumen, strategic thinking, and a passion for innovation
- Willingness and ability to get directly involved and ensure delivery of key outputs
- Experience leading cross-functional teams and influencing at senior levels
- Educated to degree level
- Highly competent marketeer ideally with CIM, degree or post grad qualifications in marketing
As the strategic lead for oncology marketing, you’ll:
- Shape and execute brand and portfolio strategies across the UK & Ireland
- Lead a high-performing marketing team and cross-functional matrix to deliver integrated customer plans
- Drive launch excellence for future assets and indications
- Champion patient-centric innovation and ensure commercial success through multichannel marketing
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more? Visit https://www.boehringer-ingelheim.com
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