Head of Brand and Marketing Communications

Mission/Purpose of the Job:

This is a new role designed to combine into one overall area of responsibility the Brand and Marketing Communications strategy and execution for the three semiconductor divisions. The mission of the Head of Brand and Marketing Communications will be to bring greater efficiencies and better alignment in the way we interact and communicate with our stakeholders both internally, and externally with our customers / the market, the industry as a whole, and the wider community. They will will manage, create and deploy the global brand strategy and marketing communications plan in support of the 3 semiconductor divisions to create an environment that continues to drive & maintain the Edwards brand and other semiconductor brands forward in support of our Objective, Goals, Strategy and Measurement, OGSM. They will also be responsible for the continued maintenance of the Edwards brand as a whole, working with stakeholders across the VTBA to gain alignment

Main Responsibilities(Give 6 to 8 main areas of work. State what is to be done –to what - the end result e.g. Develop, agree and implement detailed sales plans to increase market share in Europe):

• Collaborate across the business to define and evolve the Edwards brand strategy and identity, and create, maintain and clearly articulate our brand vision
• Lead the quarterly Edwards Brand Council to identify areas for resolution and development
• In liaison with VPs Marketing, support all semiconductor brands acquired through integration, providing input on integration process, developing brand identity requirements that differentiate and solidly position all our brands in the marketplace
• Work closely with HR and Communications to align the Edwards brand and the Atlas Copco Vacuum Technique culture to develop an Edwards employer brand
• Consistent measurement, robust analytics and focus on results to continuously improve effectiveness and ROI of brand
• Manage and evolve the marketing communications structure through a business partnering approach to effectively support semiconductor VPs Marketing with the creation and timely execution of marketing communication plans in support of strategy, product plans and market share gain targets
• Develop digital marketing communications strategy for the deployment of key marketing communications campaigns, working with Head of Digital Communications to ensure efficacy and evolution of associated social platforms and website
• Mentor and support regional customer centres in creating Marketing Communication plans that support the regional business & key account objectives, including the development of digital marketing targets and campaigns
• Overall responsibility for external-facing Edwards brand content such as product labelling, logos, campaign look and feel
  
  
  

Required Competencies(Give 6 to 8 main areas of work. State what is to be done –to what - the end result e.g. Develop, agree and implement detailed sales plans to increase market share in Europe):

• Collaborative: The ability to effectively work with others to the benefit of the business and its goals
• Influencing: Able to actively promote and win support for ideas and initiatives with stakeholders across the organisation, including Divisions, Business Area and Group, as well as Customer Centres and other entities
• Results-oriented: The ability to drive creativity and innovation through to tangible deliverables that support our overall marketing and business objectives
• Flexible: The ability to be agile and decisive in the face of change
• Commercially aware: Can employ business acumen and knowledge of current sensitivities in decision making and project prioritisation
• Coaching: Strong people and team leadership skills; ability to mentor and guide remote colleagues in a matrix management environment
• Responsible: The ability to work in a way that is considerate of impact on other people, organisational goals and the wider environment
• Creative: Can use imagination and new ideas to produce solutions
• Inspiring: The ability to inspire and motivate others towards a common vision, with a view to creating a high-performing, customer-centric team
• Challenging: The ability to constructively challenge the status quo and drive change
• Entrepreneurial: The ability to think ahead to spot or create opportunities and maximise them
• Innovative: The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems
  
  
  

Organisation Chart(show your Manager, your role, any other roles reporting into your Manager and your direct reports)

Skills / Knowledge / Experience

• Bachelors degree in relevant discipline (marketing, brand, creative) and marketing qualification (or equivalent experience)
• Fluent in English both oral and writtern.
• >10 years’ experience in brand and marketing communications -
• Delivering the strategic brand strategy at corporate & business level.
• Development & deployment of marketing plans and marketing communication plans in a customer facing environment, ideally, a B2B environment
• Managing >$2.5M budget
• Experience of managing teams and stakeholders across a diverse global organization in a matrix reporting environment
  
  
  

Scope of the job(give details of nature and scope of role)

• Working globally with a range of senior stakeholders
• Direct management of 5 people with matrix management of 7+ regional communications resources
• 25% strategy, 25% people / stakeholder management, 50% implementation
• Some travel required – presence in both Clevedon and GTC needed
• Hybrid working – minimum of 2 days per week in office
• Manage a >$2M budget.
  
  
  

About Edwards

Edwards is a leading developer and manufacturer of sophisticated vacuum products, exhaust management systems and related value-added services. Edwards solutions are integral to manufacturing processes for semiconductors, flat panel displays, LEDs and solar cells. They are also used within an increasingly diverse range of industrial processes including power, glass and other coating applications; steel and other metallurgy; pharmaceutical and chemical; and for scientific instruments in a wide range of R&D applications.
Edwards has over 4,000 employees worldwide engaged in the design, manufacture and support of high technology vacuum and exhaust management equipment. Edwards has state-of-the-art manufacturing facilities in Europe, Asia and North America.