Digital Visual Merchandising Assistant

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What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Job Summary

Join Primark’s dynamic Digital team and play a pivotal role in shaping the customer experience across our international websites. As a Digital Visual Merchandiser, you’ll be responsible for the planning and execution of category-level campaigns and product launches, ensuring a consistent and compelling brand experience across all markets.

You’ll bring a deep understanding of the Primark customer and brand, using data-driven insights to inform merchandising decisions. Collaborating closely with cross-functional teams—including Brand, Digital Marketing, Content, and Studio—you’ll ensure that key styles, trends, and promotions go live in line with our global marketing calendar.

This is a highly collaborative role, ideal for someone who thrives in a fast-paced environment and is passionate about fashion, digital retail, and delivering exceptional customer experiences.

Duties & Responsibilities

• Deliver on-brand product content across all Primark sites, ensuring consistency and relevance.
• Align digital merchandising with business priorities, focusing on key international markets: Germany, Spain, France, Italy, and the US.
• Partner with Digital Merchandising & Trading teams to support UK Click & Collect campaigns and drive performance against KPIs.
• Collaborate with Buying, Digital Marketing, Content, and Studio teams to launch priority styles, collections, and promotions in line with marketing plans.
• Support SEO-led content creation and page builds, working with the Visual Merchandising Officer to grow non-branded authority in key markets.
• Build and maintain campaign content pages across all territories.
• Validate international category landing page (CLP) updates and ensure accurate linking and content alignment.
• Track and report on campaign readiness across digital touchpoints, supporting
  
  

workflow prioritisation and delivery.

Qualities

• A customer-first mindset, always thinking from the user’s perspective.
• Strong collaboration skills with the ability to build positive relationships across teams.
• Ability to thrive in a fast-paced environment, managing multiple priorities with agility.
• A commercial eye and passion for digital merchandising, fashion, and lifestyle trends.
• Commitment to continuous learning and sharing best practices within the team.
• Enthusiasm for the fashion industry and a genuine passion for the Primark brand.
• A natural brand ambassador, representing Primark’s values and vision.
  
  

Experience

• Minimum 1 year experience within a digital role.
• Self-motivated, problem solver and results oriented
• IT proficient, including Excel skills & proficiency in Microsoft Office Suite
• Competent using content management systems.
• Experience managing competing priorities and working to tight delivery timelines
• A great communicator, who can contribute effectively as part of a team
  
  

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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