Digital Marketing Executive

About the Role

We're looking for a talented and motivated Digital Marketing professional to work within the TJL Marketing Department and take our digital communications to the next level. As Digital Marketing Executive, you'll work with the Marketing Manager to develop the strategic planning and delivery of all digital marketing initiatives and play a pivotal role in the company's content creation and optimisation across all TJL core and divisional projects.

Responsibilities

• Creating content for company social media channels, refining multi-channel activity and campaigns including organic, email, paid social and digital (LinkedIn Ads, Google Ads).
• Manage TJL website, including maintenance, content and search optimisation to meet user experience and business objectives.
• Working with the Marketing Manager and business Divisional Heads to develop organic and paid digital and social media campaigns aligned with overall business objectives.
• Manage email marketing, including setting up templates, testing and user analytics.
• Analyse and report on the performance of digital marketing activity, using data to drive continuous improvement.
• Build and manage positive relationships with all internal divisions, key stakeholders, and external delivery partners.
• Keep up-to-date with digital and social media marketing trends, tools, and best practices.
• Assisting with other general Marketing duties, as necessary.

About You

As our Digital Marketing Executive, you'll help develop the strategic planning and delivery of all digital marketing initiatives. Working on organic and paid strategies, you will be an expert in digital and social media best practices, channel growth and performance. You'll possess an analytical mindset, the ability to interpret data and extract actionable insights, keen creative-thinking skills, and a passion for staying at the forefront of digital marketing trends.

Skills and Qualifications

• 3+ years' experience in a Digital Marketing role
• Experience managing digital channels, including SEO and email marketing
• In-depth knowledge of social media platforms (with an emphasis on LinkedIn and Instagram), their specific requirements and ad-buying to plan and implement campaigns
• Competent using Adobe Creative Cloud programmes like InDesign, Illustrator and Photoshop
• Copywriting skills, with a good eye for detail and experience proofreading content
• Ability to work as part of a small team and manage multiple projects simultaneously
• Excellent communication and collaboration skills
• Proactive and organised
• Ability to inspire confidence and trust among TJL customers and stakeholders
• A full UK driving licence would be beneficial as there may be travel to our sites across Scotland

If you are a creative thinker with a passion for digital marketing and a desire to drive business growth, then we would love to hear from you. Any offer will be subject to satisfactory references and a basic disclosure check.

While we have laid our ideal candidate for the role, we are realistic that the successful candidate might not meet every single requirement in the advert. At Thomas Johnstone Ltd we are all about developing our people so if you do not meet every single requirement, we still encourage you to apply!

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health, or mental health condition.

Benefits:

• On going professional development.
• On-site parking.
• Company events.
• Gym Discount.
• Cycle to work scheme.

Closing Date for Applications is 31 October 2024.