Digital Analyst

Who We Are

We are not your average insurance company; in fact, we strive to be different. You will not find strict dress codes, jargon-filled documents, or unrealistic targets here. What you will find is a welcoming culture, a clear vision and teams of passionate people doing their best for our customers.

LV= GI is a large, multi-award-winning general insurance company, with nearly 7 million customers and aspirations for future growth. Having recently become part of the Allianz family, we’re proud to be one of the largest personal insurers in the UK.

Role Description

LV=GI have an exciting new opportunity for a Digital Analyst to join our Performance Marketing team based out of our Guildford or Bournemouth Offices.

The Digital Analyst understands our customers is at the heart of LV=’s values and success.

You will be responsible for delivering best in class insights, analysis, data and measurement that positively impacts on the customer journey and in turn business performance.

You will be curious and passionate about the customer and the digital experience and able to articulate this to the rest of the business. You’ll be working closely with our Product Managers and Design teams to improve our customer journeys across all of our digital products. You will be working to further understand user behaviour, working within the Customer Journey team and user researchers to help us define our Product strategies.

Your Focus

• Deliver reporting, analysis and insights into customer journeys and behaviours from a wide range of behavioural website data sources to feed into a programme of optimisation.
• Effective organisation and facilitation of meetings with internal stakeholders and external solutions to understand and manage the progress, prioritisation and performance of campaigns and journeys.
• Generate insight into customer journeys and behaviours using creative problem solving skills and advanced techniques, linking all touchpoints in an omnichannel customer lifecycle
• Distribution and co-ordination of the sign off of campaigns with Compliance, Marketing, Development and E-commerce to make sure that proposed campaigns meet agreed standards.
• Proactively research the latest digital trends and competitor activity to ensure LV= are well positioned to seize opportunities that could create a competitor advantage
• Take ownership and the initiative for highlighting opportunities to improve the customer journey and pursue those opportunities through the experimentation programme to implementation, measuring the impact and outcome.
• Challenge the strategy for content across all dimensions in light of consumer, regulation and competitor activity.
• Actively participate in projects and strategic initiatives to ensure delivery of the GI digital and marketing roadmap.
• Perform regular competitor analysis and benchmarking that accurately evaluates the performance and efficiency of our websites, marketing and products.
• Contribute to the maintenance of good working relationships with internal customers and external suppliers to ensure that business objectives and annual Digital plans are delivered.
  
  

Our Ways of Working

Our office with flex model means that you will have the opportunity to work from home as well as the office. As a hybrid worker you will be in the office between 2 and 16 days per month depending on individual and business need.

Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

We are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

About You

To be successful for the role you will be passionate about digital experience and have knowledge of digital tools, technology and solutions with experience using Adobe Analytics or GA4.

You will have excellent written or verbal communication skills with the ability to explain complex or technical information in a simple way and when required the ability to Influence, negotiation.

You will be able manage relationships with stakeholders and external customers driving process improvements.

You will have flexibility to work in a pressurised and constantly changing environment while delivering digital journeys to support marketing campaigns

You will be comfortable with PC skills: Word, Excel, PowerPoint, All major browsers, web image editor, outlook express.

What We Can Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider LV=GI Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• 26 days' holiday which increases after two years’ service to maximum 28 days
• A competitive pension for which LV= will pay twice the amount you pay, up to 14%
• An annual bonus scheme based on company and personal performance
• A flexible benefits package (e.g. discounted retail vouchers, great value dental insurance)
• ElectriX EV salary sacrifice scheme
• A generous 25% discount off our general insurance products including home, pet and travel as well as up to 50% discount on your car insurance.
  
  

Our Purpose and Values

We secure your future

Be Brave | With Heart | Everyone Counts | Inspiring Trust

Our purpose and values are more than just words on a website - they are the why and how of LV= GI. They influence everything we do and guide us how to do it. Created by our people, for our people, they shape our culture, bring us together, and inspire us to be the best. Building an inclusive culture for us all to succeed.

Diversity & Inclusion

At LV=GI we value diversity and inclusion and back this up with our accreditations. We are EDGE certified for gender inclusion, members of the Women in Finance Charter, signatories of Business in the Community’s Race at Work Charter, and an Armed Forces Covenant gold standard employer.

We recognise the strength of neurodiversity in the workplace, and the far-reaching benefits of embracing a spectrum of thinking styles and innovative capabilities. We proudly welcome applications from neurodivergent and disabled candidates, and can offer tailored adjustments to remove barriers and set you up for success in your career.

At LV=GI, we encourage our people to advocate for what they need, we listen, and we act – this could include providing assistive technology, ergonomic specialist equipment, mentoring and coaching, or flexibility in the way you work, among a wide range other adjustments.