Customer and Market Insight Manager

Salary: Competitive + Benefits

Contract Type: Full Time

Working Pattern: Permanent

Hours: 40.0

About The Role...

Reporting to the Director of Marketing and Customer, the Customer and Market Insight Manager partners with Buying, Marketing and Merchandising to identify and meet insight needs.

The role integrates Customer, EPOS, Panel and Pricing data to uncover performance drivers, size opportunities and guide trading and marketing decisions.

By embedding robust customer and market insight into day-to-day and strategic planning, the manager shapes the business’s current and future strategy, driving growth, profitability and customer-centric decision making.

We uphold three core behaviours that guide all our actions:

Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority.

Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive.

Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Why choose us?

Professional development: A comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue a qualification through our apprenticeship programme.

Bonus Potential: Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements.

Car Allowance: Enjoy the advantage of a car allowance, allowing you to choose your own vehicle while reducing commuting costs.

Free On-Site Parking: Enjoy the convenience of free parking, making your daily commute hassle-free.

Onsite Coffee Lounge: Take advantage of our onsite coffee lounge, a perfect space to relax and recharge during breaks.

Exclusive Store Discounts: Receive a 10% discount on most in-store purchases, enhancing your shopping experience.

Family-Friendly Benefits: Our comprehensive benefits are designed to support your and your family’s needs.

My Staff Shop: Gain exclusive discounts through our ‘My Staff Shop’ portal, saving on various products and services.

Life Assurance Cover: Enjoy peace of mind with our life assurance cover, securing your family’s future.

Health & Wellbeing Programme: Benefit from an employee assistance programme that supports your health and wellbeing.

Generous Holiday Allowance: Start with a generous leave entitlement of 33 days per year, with the option to buy additional holidays annually. Celebrate your special day off work every year with an extra day of holiday because we believe birthdays are important.

Pension Scheme: Plan for the future with our contributory pension scheme, helping you save for a secure retirement.

Your Impact And Responsibilities…

Market Insight

• Proactively identify market/category trends, threats and opportunities from EPOS and Panel data to drive timely actions.
• Inform proposition development and evaluate strategic initiatives such as category development, new product launches, and overall category performance.
• Embed customer and category insight into category reviews and long-term category strategy.
• Lead/coordinate market-facing research and post-implementation readouts for category initiatives, with clear KPIs.
  
  

Pricing

• Systematically track competitor pricing, price architecture, and promo tactics to anticipate moves and ensure our value proposition remains clearly differentiated and market advantaged.
• Integrate Customer, EPOS, Panel and Pricing data to quantify elasticity and inform price/promo recommendations.
• Embed pricing insights into category reviews and trading forums to guide decisions and protect profitability.
  
  

Customer Strategy

• Champion a customer-centric, data-driven culture by delivering clear insights into customer behaviors and motivations.
• Act as the insight business partner to Trading and Marketing—build data literacy, advise on the right analyses, and align stakeholders on a common view of performance.
• Provide continuous, actionable insight to Marketing to shape planning, targeting, creative and communications; evaluate campaign effectiveness.
• Identify additional data requirements and support the development of self-serve tools/dashboards to improve access to insight across the business.
• Support the Director of Marketing & Customer in delivering timely, credible customer insight to leadership and the wider business.
  
  

Skills, Experience And Knowledge…

Skills and Attributes

• Data-literate with a talent for storytelling and turning complex data into clear, actionable insight.
• Strong communicator — able to influence at all levels and present insight compellingly across written, visual, and verbal formats.
• Builds trusted stakeholder relationships and manages expectations effectively.
• Commercially minded, curious, and confident in forming and sharing opinions.
• Adaptable problem-solver with strong organisation, prioritisation, and Excel skills.
• Detail-oriented, proactive, and resilient with a strong drive to deliver excellence and do what’s right for customers.
• Positive, collaborative attitude with a bias for action.
  
  

Experience

• Background in Research, FMCG, or Retail environments.
• Skilled in integrating multiple data sources (transactional, survey, web, external such as Nielsen/Kantar).
• Proven track record of delivering high-impact, strategic insights within deadlines.
• Experience coaching and developing junior team members.
  
  

About Us...

Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 650 stores and 13,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings.

At Poundland & Dealz, we don't just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers.

Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our behaviours and the hard work, commitment and passion of our wonderful colleagues make it all possible.

We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do and keep us on track. They are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we've created a land that is fun, friendly, and full of surprises—a place where our people can truly be the best versions of themselves!