CRM Manager

Start: January 2026

Join the Lacoste Team as our CRM Manager!

Reporting to: Marketing Director, UK & Ireland

Hybrid working: London office / home (3:2)

At Lacoste, webelieve that everyone brings a unique touch to our collective spirit. Here, weare passionate teams, united by the same values. Together,we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion andretail.

Your Responsibilities

• Loyalty Programme Management: Leads the Lacoste Membersloyalty programme, driving strategy, engagement, and omnichannel activations toelevate customer retention and premiumisation.
• Retail and partner network management: Enhance the customer experience, improvingcustomer knowledge and developing customer-centricity: data collection,enrichment, analysis sharing, and recommendations. Define key CRM KPI's andpartner with retail and partner networks to drive success.
• Campaigns & Communications: Plans and executesmulti-channel CRM campaigns (Email/SMS/Wallet), ensuring tailored offers,customer targeting, and brand consistency.
• Insights & Data Strategy: Manages CRM database, segmentscustomer data, and delivers insights to support VIP engagement, campaignperformance, and business growth.
  
  

Why join Lacoste?

Working at Lacoste means…

Representing an iconicbrand that’s part of the MF Brands Group, alongside Aigle, Gant, andTecnifibre, paving the way for exciting internal mobility opportunities. Joining a team that values personal andcollective development, where everyone is encouraged to grow andevolve. Balancing passion and well-being,because we believe that everyone needs time to recharge. Embracing our DurableElegance approach – placing our products and value chain at the heart ofour sustainability ambitions, with a mission to elevate them to environmentalexcellence. As well as fostering social inclusion by making equal opportunitiesa reality through impactful opportunities.

Rewards & Benefits

Package: £40-45K per annum + 10% bonus

Health &Wellbeing: Regularteam activities (e.g. run club, yoga), Private Healthcare (optional), EmployeeAssist Programme with the Retail Trust

Holidays: 25 days per year plus usual UKbank holidays and 10 days to work from anywhere.

Swag: up to 65% off Lacoste products

Learning & Development:Continuoussupport on your learning journey from day one

Parenthood: Enhanced family leave and payfrom day one, paid Assisted Conception leave

Extras: Employee Referral, LongService Award, Social Committee events

Ready to join a unique adventure?

1st step: Apply now and live the Lacostecandidate experience

2ndstep: Firstcall with the Talent Acquisition Coordinator

3rdstep: Inperson interview with the Marketing Director and Senior HR Business Partner

4th step: Interview with the MarketingDirector and Global CLT & Data Marketing Director.

5th step: Accept the challenge and become a Lacoste teammate!

Your Profile

• Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
• Retail & CRM experience: Background in premium/luxury retail with hands-on CRM, loyalty, and clientelling expertise.
• Event-ready: Confident planning and delivering activations and VIP events.
• Analytical & tech-savvy: Comfortable with CRM platforms, Google Analytics, and data reporting.
• Strong communicator: Clear, confident, and customer-focused in both written and verbal English.
• Collaborative & solutions-driven: Builds strong relationships and thrives in problem-solving.