Content and PR Specialist

About the job

As a Content and PR Specialist, you’ll be the voice of Innova Market Insights, creating impactful content, building media relationships, and enhancing our brand’s visibility. Working closely with internal teams, you’ll align communication strategies with business goals, positioning us as a trusted thought leader in the market research industry.

About Innova Market Insights

INNOVA MARKET INSIGHTS is a global leader in market intelligence and business information serving the fun and fast-paced food and beverage industry. With three decades of experience Innova is a dedicated partner for industry leaders all around the world. The company is famous for trends, insights, and intelligence to build and sustain successful innovation.

Key Responsibilities

Content Creation and Thought Leadership

• Develop compelling and thought-provoking content, including blog posts, white papers, press releases, newsletters, and social media posts, that align with industry trends and business goals.
• Plan and execute webinars that are well-thought-out, engaging, and relevant to our audience, ensuring alignment with the company’s strategic goals.

Public Relations and Media Outreach

• Respond promptly and professionally to media inquiries, ensuring accurate and impactful representation of our brand.
• Pitch stories and secure media placements to highlight our expertise and insights in the market research industry.

Competitor Analysis and Campaign Development

• Design and execute campaigns that promote our presence at industry trade events, creating sophisticated and engaging themes to capture attention before and during the event.

Insights and Localization

• Partner with research teams to produce regional and country-specific insights that resonate with local audiences, ensuring a global yet localized approach to communication.

Internal Communication and Team Alignment

• Facilitate regular meetings with cross-functional teams to ensure alignment and actionable steps are taken to address strategic initiatives.
• Create a framework that encourages proactive contributions and accountability from team members while maintaining an open line of communication.

Your Qualifications

• Experience: 3+ years of experience in content creation, public relations, or a similar role, ideally in market research, consumer goods, or lifestyle industries.
• Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Knowledge of SEO best practices for content and PR strategies.

Desired Skills

• Exceptional writing and editing skills, with the ability to create compelling, error-free content for diverse audiences.
• Strong media relations expertise with a proven track record of securing coverage in prominent outlets.
• Strategic thinker with the ability to anticipate trends and produce timely, impactful campaigns.
• Proficient at managing multiple projects and deadlines in a fast-paced environment.

What We Offer

• Flexible freelance/part-time opportunity with the option to work on-site or fully remote.
• Competitive compensation based on experience and performance.
• Opportunity to make a significant impact by shaping our public image and positioning us as industry leaders.

Are You Ready to Grow with Us?

Do you want to be part of an exciting, energetic, and international company where you can influence growth? If so, we would love to hear from you and encourage you to apply for this position. Start your career journey with us today! We are excited to meet you and learn more about your potential.