Commercial Marketing Manager

Think we’re just about dieting? Think again.

The 1:1 Diet by Cambridge Weight Plan is part of the CNF Group, with over 40 years of proven scientific efficacy and results in the health and wellbeing sector.

If you’re a marketer who thrives on creating and delivering multi-channel campaigns that drive true ROI, and know your CPA from your ROAS, then you could be our next Marketing Manager.

You'll be front and centre in driving acquisition-focused, end-to-end marketing campaigns across our existing and start-up lifestyle and wellness brands, as we bring to life our new diversification strategy.

This is a pivotal role in a team that's evolving and where you'll shape how we go to market and influence our customer journey like never before. It’s your opportunity to build something, not just manage it.

Location: Corby, Northants - hybrid working (Monday, Tuesday, plus 1 other day per week at our HQ)

Role Type: Permanent, full-time

This role is your chance to lead predominantly digital full mix marketing campaigns, ranging from product marketing strategy through to eCommerce and customer insight for our Direct Sales and Direct to Consumer brands. This will involve shaping product and brand positioning, as well as launch plans to post-launch performance and beyond. You'll be central to a cross-functional, insight-led team, working closely with Product Development, Digital, Sales, and Supply Chain to deliver acquisition-focused campaigns that convert interest into leads and customers.

Key areas of focus will include;

• 360 Product Marketing – from ideation to launch and BAU, along with product lifecycle (launch, inline performance, and end-of-life strategy)
• Acquisition – drive activity and campaigns that deliver lead and customer acquisition through mainly digital means, including newsletters, CRM, social and website etc
• Customer Insight & Behaviour – leveraging insight to shape messaging for brand and product strategy
• Reporting & Insight – develop weekly/monthly reporting that tracks commercial performance (sales, margin, ROI, ROAS etc)
• We're a values-led business with a fast-moving culture—and this is your chance to make your mark in a role that blends creativity, ownership, and impact.

Am I the right person for this job?

You’ll be an experienced commercial marketer with demonstrable experience across the full marketing mix, with proven results in delivering successful end-to-end digital campaigns with measurable ROI. You’ll bring strong commercial acumen and confidence with data analysis and reporting which you can translate into actionable insight.

You'll also bring;

• A track record of successfully delivering results focused digital marketing activity that drive conversion and acquisition
• Campaign planning, delivery and activation experience
• Excellent organisation and project management skills as you work on multiple brands and campaigns at any one time
• A partnering approach to think pro-actively and build solid working relationships across different departments, aligning product development through to supply chain
• The ability to influence cross-functionally and work at pace

About Us

The 1:1 Diet is a leading provider of personalised weight management solutions dedicated to helping individuals achieve their health and wellness goals through tailored nutrition plans and support. Together, we aim to make a difference by transforming lives through effective weight management products and plans.

We're an Employee-Owned company, with the ambition to create long-term ownership value for all our Employees who we call Employee Stakeholders, this comes in many different forms, including our reward and benefits package;

Business Performance Award (bonus) - up to 15% of your salary (up to £3600 of this is tax free!)

10% Employer Pension Contribution, that's right we'll put 10% into your pension

Up to 30 days holiday a year with our holiday purchase scheme

Celebrate your birthday without being at work, take the day off on us!

Healthcare Cash Plan where you can claim £££'s back and potentially avoid waiting times

Bi-annual health check-ups - think of an MOT, but for you, not your car

Free The 1:1 Diet products, for a nutritionally complete meal when you need it

Enhanced family leave, for the moments that really matter

Come and support our mission of transforming more people's lives....APPLY TODAY!

Recruitment Process:

Following your application, your details will be reviewed by a member of our team. If shortlisted, you'll be contacted for further discussion. Initial interviews will be conducted in the coming weeks, followed by a final stage interview at our Corby HQ.