Brand Manager

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Ref: 22998

Your New Job Title: Brand Manager

The Skills You'll Need: Brand Marketing, Project Management, FMCG, Retail, Food

Your New Salary: Up to £48K per annum

Location: Redhill, Surrey

Duration: Permanent

Job status: hybrid: 3 days a week in office, 2 days WFH

Working hours: 37.5 h per week/ Monday - Friday, 9am - 5.30pm

Job posting ID: 22998

Who You'll Be Working for: A multinational global dairy producer is looking for a Brand Manager to join their Marketing Team. As a Brand Manager you will be joining the world’s largest dairy company, with 85,000 employees in almost 100 countries, and a turnover of €20 billion.

To be successful in this role our client has said it is essential that candidates

1. Have a Brand Marketing experience in the UK
2. Have worked in food, retail or FMCG sector
3. Are eligible to work in the UK. Sponsorship is not available for this role

Brand Manager - Main responsibilities

Brand Management

• Manage the portfolio for company's main brands
• Manage the development of Licensing for the main brand, working with the licensing agent to take the irresistible taste of the cheddar product to new markets across stores
• Support the Marketing Manager on leading the brand strategy on the UK market
• Identify market risks & opportunities to build growth plans in line with business targets
• Support the Marketing Manager on building the annual brand plans to the business and key customers
• Build a strong activation plan in line with the brand objectives
• Work with the shopper team to implement branded activations as part of shopper marketing process

Packaging

• Manage the artwork development process for company's main brand range
• Lead the packaging recyclability project with the factory and packaging teams

Business Analysis

• Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
• Outline recommendations for action when and where necessary

Finance

• Support the Marketing Manager on managing the brand budget reconciliation
• Create purchase orders
• Guardian of the products P&L working closely with the FP&A team

Media

• Support the Marketing Manager on defining the media strategy of the brand
• Work with the creative media agency to create stand-out and engaging brand communcations
• Oversee execution of ATL and BTL activation across the full media mix

Brand Manager - The Skills You'll Need to Succeed:

• Previous experience in brand marketing in the UK within FMCG (Food industry is a big plus)
• The ability to analyse data sources, and experience using systems such as Nielsen /IRI/KantarStrong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
• Excellent written and spoken English, and the ability to communicate with clarity

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation. People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, year of birth, relationship status or whether or not they have a disability. People First (Recruitment) Limited acts as an employment agency for permanent and fixed term contract recruitment and as an employment business for the supply of temporary workers. Please note that by applying for this job you accept our Terms of Use and Privacy Policy which can be found on our website.