B2B Marketing Activation Specialist
Henkel
Date: 2 weeks ago
City: Hemel Hempstead
Contract type: Full time

About This Position
This is an exciting opportunity for a Marketing & Customer Activation Manager to join the LOCTITE industrial team. You will be responsible for planning, executing, and evaluating many of our key campaigns. Working closely with the team you will develop data and insights-led activation plans, delivering measurable results in line with the wider strategic plan. LOCTITE is Henkel’s largest brand and the diversity of markets and customers you will work with offers a unique variety.
What You´ll Do
This is an exciting opportunity for a Marketing & Customer Activation Manager to join the LOCTITE industrial team. You will be responsible for planning, executing, and evaluating many of our key campaigns. Working closely with the team you will develop data and insights-led activation plans, delivering measurable results in line with the wider strategic plan. LOCTITE is Henkel’s largest brand and the diversity of markets and customers you will work with offers a unique variety.
What You´ll Do
- Working across multiple markets to develop commercial plans to deliver yearly target and identify stretch opportunities.
- Adapt Global and Regional marketing materials and campaigns to local needs and drive implementation.
- Be the primary marketing contact with key customers & represent the voice of customers internally.
- Create & deploy local customer engagement strategies that are executed with excellence and deliver strong sales growth.
- Gathering, analysis and identification of actionable insights.
- Building solid relationships and partnering with cross functional teams, e.g. Sales, Technical Teams.
- Manage the budget available for the areas of responsibility.
- Demonstrable experience in marketing, with proof points of running online media campaigns & other digital initiatives.
- Passionate about bringing brands and category strategies to life.
- Strong project management, budget management, planning and organisation skills.
- Strong IT skills; familiarity with Microsoft Packages.
- Exceptional attention to detail.
- Analytical and creative minded.
- Team player with excellent communication skills.
- Minimum of 2-3 years’ experience.
- BA or Master’s degree in Marketing and/or business.
- B2B marketing experience.
- Experience of lead generation
- Experience of customer facing activities (presentations, meetings, negotiations).
- Experience of dealing with multiple stakeholders (different levels of seniority, functions, ..).
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
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