AI Performance Marketing Lead

OLIVER Agency


Date: 5 hours ago
City: Remote
Contract type: Full time
Remote
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Lead

Location: London, England, United Kingdom (3 days a week from our London offices)

About the role:

Working in partnership with our client, we are looking for an AI Performance Marketing Lead. As a Performance Marketing Lead, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What you will be doing:

  • Strategy: Support to develop and execute data-driven media strategies to enhance content performance
    • Support to align media performance marketing strategy with the overarching client's media strategy objectives
    • Support to define proposed target audience groups, platforms and optimal budget / spend for all client portfolio sub-brands
  • Market research: Category and platform trend - insight / innovation analysis and reporting
  • Media activation: Facilitate and manage Genai media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting API
  • Content analysis: Content analysis E2E: before ‘go-live’, one ‘live’ and post ‘go-live’
  • Media management: Manage and oversee media platforms, ensuring proper integration with Creative X platform / analytics tools
  • Performance: Establish key performance metrics and analyse media campaign results to identify opportunities for optimisation
  • Performance prediction: Historical data performance predictions for proposed content / new variants
  • Creative quality assessment: Measure and improve adherence to current defined platform guidelines and best practice
  • Pre-launch content testing: Determine and report on creative effectiveness of content before deployment
  • Performance optimisation: Provide insights on best-performing content formats and enhancements
  • Following client alignment / approval, re-brief Genai pilot content studio to optimise creative / content prior to deployment
  • Client engagement: Client engagement, client meetings, weekly client status meetings
  • Client reporting: Deliver weekly performance reports with actionable insights
  • You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

  • Relevant diploma or degree in Media, Marketing, Advertising, or a related field
  • Extensive experience in media planning and performance marketing, preferably within a media or agency setting
  • Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing
  • Strong analytical skills, with the ability to interpret data and translate it into actionable insights 
  • Excellent communication and collaboration skills to work effectively with internal teams and external partners
  • Proficiency in digital marketing tools, Genai platforms and a deep interest in technology
  • You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role


Req ID: 13313

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Web Developer

We Make Change, Remote
3 days ago
Support a startup addressing inequality of education in Nigeria Adesso Development Initiative aims to address the inequality of education, the digital divide, promote inclusion and responsible consumption and production. Adesso is an Italian word for “now”, and this project serves as a call to action, asking us to act now because the future is now, the time to act is...

Learning & Development Consultant – Digital Growth & Leadership (Remote)

Lead With Integrity, Remote
1 week ago
Are you an experienced Learning & Development Specialist, Talent Manager, or Organisational Development Consultant ready to step into a more flexible, purpose-led career?This remote opportunity offers the ideal blend of professional autonomy and meaningful impact—where your expertise in adult learning, leadership enablement, or talent development can thrive in a global, growth-focused environment.We are a values-led company in the leadership education...

Clinical Trial Coordinator - UK (Remote) - FSP

Parexel, Remote
1 week ago
Parexel is currently seeking a Clinical Trial Coordinator (CTC), to join us in the UK, dedicated to a single sponsor.This role will be responsible for providing administrative support to enable clinical trial execution excellence and will work in close collaboration with the (Regional) Clinical Trial Managers (CTM), other trial team members and the investigational sites, as applicable, to ensure the...