Advertising Manager

About the Role:

The Advertising Manager at Zellis will lead digital marketing initiatives within the Brand and Product Marketing team, focusing on multi-channel advertising campaigns (LinkedIn, Google Ads, industry networks) to drive pipeline growth.

This hybrid role, based in Watford or Peterborough, requires close collaboration with brand and event marketing teams to optimize ad performance and align with broader marketing efforts. You will also analyse campaign data to drive ROI, manage budgets, and report on key metrics like MQL generation and customer acquisition costs.

Key Responsibilities:

• Develop, execute, and optimise multi-channel advertising campaigns (LinkedIn, Google Ads, programmatic platforms).
• Work with content and product teams to create compelling ad creative that generates qualified leads and drives pipeline growth.
• Implement tracking and attribution systems to measure campaign effectiveness and ROI across the customer journey.
• Analyse campaign performance, reporting on metrics like CPL, MQL conversion, pipeline influence, and customer acquisition costs.
• Stay current on digital advertising trends and lead A/B testing to enhance campaign effectiveness.
• Manage relationships with advertising platforms, media partners, and agencies, ensuring brand consistency and compliance.

Essential Skills & Behaviours:

Innovative: Creates original, impactful advertising ideas.

Leadership: Inspires and manages teams effectively.#

Analytical: Leverages data to optimise campaign performance.

Communicative: Clearly conveys ideas to stakeholders.

Adaptive: Stays current with advertising trends.

Collaborative: Works effectively across teams.

Detail-Oriented: Maintains high standards for accuracy and quality.

Critical Competencies:

Strategic Execution: Delivers 4+ integrated campaigns annually, boosting brand awareness by 10% or maintaining 85%+ success rate.

Creative Direction: Leads development of engaging campaigns achieving 15% above-average CTRs.

Project Management: Manages 4+ campaigns with 95% on-time delivery

Performance Analysis: Uses dashboards and data to drive optimisations, improving ROI by 10%+

Budget Oversight: Manages advertising budgets exceeding £2M annually.

Executive Communication: Presents strategies effectively to senior leadership.

Digital Marketing Expertise: Proficient in platforms like Google Ads, Meta, LinkedIn, SEO/SEM, and emerging online trends.

Benefits & Culture:

At Zellis, we create market-leading HR Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK Ireland as customers, making us the largest provider of Payroll and HR software and managed services. Our vision is to be the clear leader in pay, reward, analytics, and people experiences. Were passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.

Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive: A competitive base salary. 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday. Private medical insurance. Life assurance 4x salary. Enhanced pension scheme with company contributions up to 8.5%. A huge range of additional flexible benefits across financial personal wellbeing, lifestyle leisure.