Reputation Strategy Lead

Closing date for applications: 24/06/2026

Location London, United Kingdom

Salary £69,760 – £104,640

Job typePermanent | Contract typeFull Time

Remote / On-site Hybrid

You’ll spend some of your time at home, working with your team digitally. You’ll also regularly work at your office or hub to collaborate with your colleagues.

Managerial / Technical Lead

This is a general indication and doesn’t always reflect day-to-day responsibilities. Check the job description for full details.

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Job description

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as a Reputation Strategy Lead

• You’ll drive the development of clear, insight-led reputation strategies that shape how NatWest Group is understood by key stakeholders

• You’ll anticipate emerging risks and identify opportunities to strengthen our reputation, so our actions reflect our purpose and values.

• Partnering closely with senior leaders across the organisation while leading a small team, you’ll create a collaborative, high-performing environment where people can do their best work

What you’ll do

At NatWest Group, building trust with our customers, colleagues and society is at the heart of everything we do. As Reputation Strategy Lead, you’ll play a key role in protecting and strengthening that trust. We’ll look you to do design and deliver reputation strategies aligned to NatWest Group’s purpose, priorities and long-term ambitions.

You’ll act as a trusted strategic adviser to senior stakeholders, providing clear and pragmatic guidance on reputation, emerging issues and stakeholder sentiment. Drawing on insight from media, policy, political and social trends, you’ll help shape decisions and make sure we respond effectively to a rapidly changing external environment.

Your role will also involve:

• Playing an active role within the Strategy, Planning and Insights senior leadership team, deputising for the Director as required

• Identifying and assessing emerging reputational risks and opportunities, developing clear, actionable plans to manage and respond effectively

• Working closely with Corporate Affairs, Investor Relations, Risk and business teams to make sure our external narrative remains consistent and aligned

• Strengthening our approach to issues and crisis preparedness, including scenario planning and the development of robust response frameworks

• Leading, coaching and developing a small team, supporting capability growth while making sure the right skills and resources are in place

• Building and maintaining strong relationships with key stakeholders, influencing outcomes and supporting effective collaboration across the bank

The skills you’ll need

Ideally educated to degree level, you’ll bring significant experience in a corporate affairs or reputation management leadership role, with a background in the business and commercial sector. You’ll have worked a broad range of disciplines, including strategy, planning, internal communications, media and public affairs.

A strong awareness of how reputation supports business performance and customer trust will enable you to translate insight and context into practical, high-impact outcomes. You’ll also approach complex or sensitive issues with calm, considered judgement, and foster strong, collaborative relationships across the organisation.

You’ll also demonstrate:

• Experience of working with external third parties, delivering outcomes that enhance and protect organisational reputation

• A strong track record of managing issues and advising senior stakeholders, including during periods of pressure and heightened scrutiny

• Excellent interpersonal and stakeholder management skills, with the ability to lead and develop high-performing, inclusive teams

• Good organisational skills, with the ability to manage competing priorities

• A natural curiosity for the wider environment in which we operate

  
  

Your benefits breakdown

Here’s a quick look at what your pay package and annual leave could look like if you get accepted for the role. We have a wide range of benefits to support you in your working life and beyond.

Please note, the presented benefits packages are based on the minimum base salary.

Tap each segment for details.

Your pay package

£

Your leave allowance

30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.

3 days Volunteering Take time off to support the causes you’re passionate about.

3 days Training Take time to build the skills you need to grow your career.

Total rewards package

Welcome to our Bishopsgate hub

Based only a few minutes’ walk from Liverpool Street Station, the central location of this office makes working there incredibly convenient. Everything you need is close by, so you can run errands, go to the gym, and socialise with friends and colleagues before and after work.

Bishopsgate recently underwent a multi-year refurbishment programme to improve spaces and facilities as well as become more sustainable.