PR Account Executive

Job Description

PR Account Executive
Are you a Senior PR Account Executive or experienced Account Executive looking to make that next move? Would you love the chance to get stuck into some bigger campaigns, in a team where you'll have every opportunity for your PR career to really take off? Brilliant. Let's talk
The McCann Central team is looking for someone to join its consumer PR team. You’ll be comfortable working across a varied portfolio of retail, home & interiors, travel and lifestyle brands sharing a passion with our clients on understanding how businesses work and how to communicate across PR and Social channels with clarity and creativity
You’ll be working alongside some of the most creative talent in the region at the world’s most effective and creative agency, with responsibility for supporting a portfolio of well-established, national B2C accounts
Why would you want to work here?
McCann Birmingham is one of the UK’s largest integrated agency's - over 200 individuals working together to help brands play a meaningful role in people’s lives. We are also part of McCann, a global agency network that delivers culture-shaping work for some of the world’s biggest brands
And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do
We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day
Requirements
Responsibilities will include, but not be limited to:

• Newsjacking on a daily basis for clients spotting opportunities to comment or provide a case study, securing product placement for a range of clients from lifestyle, to property to interiors brands.
• Face-to-face or teams calls providing status updates to clients, presenting new plans and proposals working alongside an Account Manager or Account Executive, ensuring actions are captured and using your project management skills to oversee key project deadlines are met.
• Copywriting press releases – understanding how to write for different audiences and different media titles.
• Building great relationships and consultancy skills with clients.
• Media relations and regular sell-ins with key media both national and regional (including organising press trips/desk-drops).
• Broader PR content creation experience e.g. drafting features; working with social media influencers to execute product campaigns; social media influencer gifting/management; drafting website/social media copy; overseeing photography shoots/briefs.
• Media event planning/invite management e.g. new product/seasonal launches; influencer lunches etc.
• Providing briefs for other departments / external service providers where required.
• Taking part in regular ideation sessions for current clients, coming up with new ideas or suggestions or helping out on new business.
• Helping account managers and directors ensure work is on time and top quality.
• A focus on results e.g. driving coverage levels in focused media titles, driving web traffic, key message tracking etc.
• Reporting & evaluation

You will be a confident communicator with a keen eye for detail and strong organisation skills. Good time management and a basic knowledge of the latest B2C digital and social media channels are also a must
This role is the perfect opportunity to develop your skills alongside our award-winning and multi-disciplinary PR team. If this sounds like you and you’re ready to take your career to the next level, let’s talk
Benefits
In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please
Our commitment to equal opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose
In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please

Part of the MW Network

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).