Digital Marketing Officer

Description

Permanent contract, 37 hours per week, 52 weeks per year

Interview date: TBC

Key Purpose:

• Provide support to the College Marketing function
• Producing high quality marketing materials and campaigns
• Respond to and produce media and PR related activity
• Ensure an outstanding service to all its users.

Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College
If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role

Key Responsibilities

• Minimum one year of experience of digital marketing, either on agency or client side, or through voluntary work. Specific experience in the FE sector is particularly advantageous.
• Assist in the co-ordination and forward planning of College marketing strategies, implementing new ideas to support the department’s achievement of recruitment targets.
• Plan and produce a wide range of high-quality marketing campaigns and materials appropriate to the business of the College
• Production of short form video content for use on social channels
• Experience of structuring and maintaining a content library
• Update the College website and digital platforms with interesting, informative and professional content, to engage with a wide range of audiences.
• Monitor activity and update social networking sites for the College
• Support the Schools and Events Officers to liaise with relevant internal departments and partner organisations to plan, organise and execute successful College events and marketing activities.

Please see attached for the full Job Description

Skills, Knowledge and Expertise

• Degree/ Level 4 qualification or – equivalent in a subject area relevant to Marketing, PR or Event activity.
• GCSE English and Maths at grade C or above.
• Knowledge Excellent IT Skills including good knowledge of relevant systems for role.
• Up to date knowledge of marketing practices.

Please see attached for the full Person Specification

Staff Benefits

• Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
• One Selfie Day per year
• Contributory salary pension scheme (Local Government)
• Continuing Professional Development for all staff
• Laptop Salary Sacrifice Scheme
• Cycle to Work Scheme
• Private Healthcare Scheme
• £500 Refer a friend and earn a reward
• Subsidised cafes - at both campuses
• Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
• The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
• Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
• Discounted treatments at the Academy, Bath Campus
• Free parking at the Somer Valley Campus in Radstock

About Bath College

Welcome to Bath College, a vibrant and successful College with two campuses, one in the centre of Bath and one in the rural setting of Radstock.

We pride ourselves on providing training for the region’s future workforce by offering courses in both vocational and traditional academic subjects to students from across Bath, Bristol, Somerset, Wiltshire and beyond.