Email Marketing Specialist
Brandwatch
Full time Full day
Brighton
What we are looking for:
- 3+ years of marketing experience ideally in email marketing or a related role – we’re looking for someone with relevant professional experience who can use their initiative and take ownership of projects from the off.
- Outstanding copywriting skills with the ability to craft compelling and persuasive copy, putting yourself in the shoes of different target audiences.
- Experience with Marketo, Eloqua, or equivalent platforms is essential.
- Exceptional attention to detail, project management, and organization skills, and the ability to work effectively in a fast-paced, dynamic business across a variety of projects at once.
- Strong written and verbal communication skills, proactive in stakeholder/project management, and the ability to collaborate effectively with colleagues at all levels of an organization.
- Strong analytical and problem-solving skills, with experience interpreting data and optimizing campaigns based on insights.
- Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
- Familiarity with data privacy regulations (e.g., GDPR, CAN-SPAM) and anti-spam laws.
- Familiarity with A/B testing methodologies and optimization techniques.
- Creative, outcome-focused mindset and a passion for developing innovative and engaging email content that delivers results.
- Experience in B2B and/or SaaS marketing is a plus.
- An additional language is not essential but is a plus since you will be helping to QA and support campaigns across other regions – in addition to English-speaking regions (French, Spanish, German, or Italian language skills would be desirable)
- Experience with tools such as Salesforce, On24, Looker, GA4, WordPress, and Monday.com will be advantageous, although not mandatory.
Nice to have:
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