Territory Partnership Manager (Wales)

Department: Sales

Employment Type: Permanent - Full Time

Location: Remote, UK

Description

Are you a relationship-driven sales professional with a passion for education and a deep understanding of public sector partnerships? ParentPay Group is looking for a Territory Partnership Manager to lead our commercial strategy and customer success across Wales, with a specific focus on Local Authorities and schools. In this high-impact, quota-carrying role, you’ll be the trusted face of our business in the region—building and nurturing strategic relationships, securing long-term contracts, and driving the adoption of our market-leading EdTech solutions. You’ll collaborate closely with stakeholders at every level, from Local Authorities and school leaders to the Welsh Local Government Association (WLGA) and Digital Advisory Group, to align our offering with education policy and digital priorities. As a vital bridge between the market and our internal teams, you’ll provide key insights to help shape future product developments tailored for Wales. This is a fantastic opportunity to make a real difference in the Welsh education sector and a unique platform to shape the future of EdTech in Wales, this is a game-changing opportunity for a driven and dynamic professional.

Key Responsibilities

• Build and manage relationships across 22 Welsh Local Authorities and their school networks.
• Drive commercial outcomes including contract renewals, upselling, retention, and customer satisfaction.
• Plan and execute territory strategies, managing a full sales pipeline and forecasting accurately.
• Engage with key stakeholders and influencers, including WLGA and Digital Advisory Group.
• Deliver pre-tender influence, manage competitive tendering processes, and secure contract wins.
• Act as the voice of the Welsh customer—informing internal teams on regional needs and legislation.
• Collaborate with cross-functional teams (In-life support, Marketing, Product, Finance) to deliver value.
• Prepare and present compelling business cases, pitches, and performance updates up to C-suite level.
• Monitor customer sentiment and address issues proactively to maintain a churn rate below 5%.
• Leverage CRM tools and customer insights to drive campaign effectiveness and continuous improvement.
  
  

Skills, Knowledge & Expertise

• Proven experience in strategic sales, account management, or business development—ideally within EdTech or public sector.
• Fluent Welsh speaker.
• Excellent stakeholder engagement skills with the ability to influence at senior levels.
• Strong understanding of the Welsh education landscape, policy environment, and public procurement processes is a must.
• Confident communicator with outstanding presentation and consultative selling skills.
• Commercially sharp with experience managing complex sales cycles and forecasting revenue.
• Able to interpret and respond to changes in legislation and education policy.
• Skilled in cross-functional collaboration to ensure end-to-end customer success.
• Tech-savvy with experience using CRM systems and leveraging data to inform decisions.
• Proficient in managing contracts and navigating procurement/tendering processes.
• Self-motivated, proactive, and passionate about delivering measurable impact.