Social Media Manager

Job title: Social Media Manager (Betway Scores and BW Scores)

Department: Product

Reporting to: Head of Social Products

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As the Betway Scores and BW Scores Social Media Manager, you’ll be responsible for delivering organic and paid-for social media content for Betway Scores and BW Scores, covering strategy, planning and execution – this is very much a ‘roll your sleeves up’ hands-on role which will position Betway Scores and BW Scores as credible sports scoring apps, to help us widen our sportsbook top-of-funnel by bringing more sports fans into our branded ecosystem.

What you’ll be doing

As part of your role, your responsibilities will include:

• Contributing to the social media strategy for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram
• Establish centralised global Betway Scores and BW Scores social media handles for the major social media platforms, leading with Instagram
• Leading the organic social media management for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram, including crafting copy, developing image templates and planning and posting all organic content
• Supporting the paid social media efforts for Betway Scores and BW Scores across all relevant social media platforms in collaboration with paid social media specialists, leading with Instagram
• Collaborating with the global sponsorship team to leverage sponsorship properties through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram
• Collaborating with the global sponsorship team to promote Betway Scores and BW Scores through global sponsorship partners’ and ambassadors’ social media platforms, leading with Instagram
• Collaborating with in-country teams to leverage their relevant local sponsorship properties in a localised/geo-targeted way through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram
• Collaborating with the in-country teams to promote Betway Scores and BW Scores through their local sponsorship partners’, ambassadors and influencers’ social media platforms, leading with Instagram

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• In-depth knowledge of the main social media platforms, most notably Instagram, X, Facebook and TikTok
• Experience of managing a high volume of time-sensitive social media content
• A passion for sport with an always-on work ethic

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Previous experience in the sports marketing industry
• Previous experience in a regulated industry, preferably gaming
• Knowledge of the sports scoring competitor landscape

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!