SEO Executive

Craft the future of search for the UK’s most loved jewellery brands.

At Signet Jewelers — the name behind H. Samuel, Ernest Jones, and some of the most cherished jewellery experiences in the UK & Ireland — every role plays a part in helping our customers celebrate life’s most meaningful moments.

Now, we’re looking for a curious, data‑driven, and forward‑thinking SEO Executive to help our brands shine even brighter online.

This is your chance to join a passionate digital team, shape how millions of customers discover our products, and help us stay ahead in a fast‑evolving search landscape.

This role can be offered on a hybrid basis working a minimum of 2 days a week from our beautiful offices at Croxley Park, Watford.

As our SEO Executive, you’ll be at the heart of our organic growth strategy — blending creativity, technical know‑how, and a love for storytelling.

What does the role involve?

• Analyse keyword visibility and ranking performance, turning insights into clear, actionable recommendations that drive real impact.
• Conduct keyword research to uncover new opportunities across editorial and conversion‑focused content, guiding our content teams with confidence.
• Help identify and resolve technical SEO issues that could affect organic performance.
• Support the creation and optimisation of SEO‑led content, collaborating closely with our copywriters to deliver pages that delight customers and search engines alike.
• Contribute to innovative SEO initiatives shaped by emerging AI and LLM‑driven search experiences.
• Research competitor strategies to keep our brands ahead of the curve.
• Work closely with the SEO Manager to ensure all activity aligns with Google best practices and our wider performance marketing goals.
• Stay up to date with algorithm changes and industry trends, proactively recommending improvements.
• Educate stakeholders across the business on SEO and AI search to elevate understanding and collaboration.
• Implement Local SEO best practices to boost visibility of our store listings across Google and Apple Maps.
• Apply your understanding of Offsite SEO to support our broader organic and AI search strategy.
• Partner with PPC, CRM, and Social teams to maximise cross‑channel synergy.
• Support SEO reporting and help communicate insights, opportunities, and risks to stakeholders.

What are we looking for?

You’ll thrive with us if you bring:

• 1–2 years’ experience in SEO, with a strong grasp of both technical and content‑led optimisation.
• Familiarity with tools such as SEMRush, Google Search Console, GA4, Adobe Analytics, Screaming Frog, and Yext.
• Strong attention to detail, excellent research skills, and the ability to prioritise in a fast‑paced environment.
• Working knowledge of Google Sheets or Excel, with a desire to become an expert.
• A genuine passion for SEO, retail, and the evolving world of AI‑driven search.
• Strong organisational skills and the ability to manage multiple projects.
• Confident written and verbal communication skills.

We offer a fantastic job and more…

We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:

• Competitive salary
• Generous discount of up to 30% off our fabulous products from day one.
• An annual enhanced discount to celebrate the day you joined our team.
• Retirement Savings plans which offer flexibility in the way you save for the future.
• Immediate Life Assurance from day one.
• A minimum of 22 days holiday per year which increases after a years’ service.
• Recognised qualifications, study support and structured career progression.
• Health and Wellbeing Scheme.
• Financial Wellbeing scheme.
• Give As You Earn scheme – An easy way to support causes close to your heart.
• Real Rewards - exclusive discounts on groceries, travel and leisure.

Be part of something special!

Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.

Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion.

We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.