Senior Product Executive

With a focus on owning and driving continuous improvement of our Specialist Nutrition (SN) products the Senior Product Executive will have the rare opportunity to work with truly world leading products in our award-winning SN ranges. Responsible for continually evolving and improving our proposition creating new sources of competitive advantage and putting further distance between apetito and our competitors.

The Specialist Nutrition function is of huge strategic importance to the apetito and Wiltshire Farm Foods business.

The high-profile nature of the division and breadth of commercial experience offered has been a springboard for alumni to develop their careers in apetito UK, and further-afield in apetito Germany, Canada and USA.

The apetito & Wiltshire Farm Foods Specialist Nutrition ranges are

• Texture Modified Foods - A world leading range of products for those living with dysphagia.
• Finger Foods - A world first. Providing meal options for those who may be living with dementia, have a loss of dexterity and struggle to use cutlery, pace or become distracted at mealtimes
• Mini Meals Extra - A range of smaller portioned energy dense, higher protein meals designed to tackle malnutrition.
• Free From - A delicious range of meals free from the main 14 allergens.
  
  
  

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Deliver against the 4-point Specialist Nutrition Strategy

• Deliver a world class category strategy to ensure apetito/WFF stay ahead of competition
• Become ‘THE’ provider for specialist nutrition products in home
• ‘Dominate’ the SN space in our key B2B markets
• Identify and unlock further specialist nutrition opportunities
  
  
  

Drive Innovation

• Researching new markets, concepts and product opportunities to identify and help support delivery of multi-million pound new business opportunities. Management of NPD projects from the point of brief to launch.
  
  
  

Manage pricing and product mix to deliver against the target margins

• Work in conjunction with our partners in the apetito business units to support the overall SN pricing strategy by providing regular market intelligence, including competitor price benchmarks and industry analysis of the SN categories.
• Drive continuous improvement in the SN categories by managing the product mix through range reviews, promotions and merchandising.
  
  
  

Build strong relationships with key stakeholder

• From product development, to purchasing, planning and production to distribution - to help support development and availability of the SN categories to our internal and external customers
  
  
  

Manage excess stock and reduce risk / exposure of write-offs and support availability of the range

• Support planning by inputting into product forecasts in order to optimise availability vs excess stock risk.
  
  
  

Deliver customer Insights

• Provide actionable insights to inform your category development. Utilise first-hand methods that are fast and effective. Bring the voice of the customer to the fore. Provide real insights that spark ideas and generate debate.
• In partnership with Finance and Data & Analytics teams, provide detailed analysis of category performance to help support range review and promotion decisions.
  
  
  

Work collaboratively with our colleagues in the sales and marketing teams

• Launching new products, ranges and grow sales of your SN categories across all markets with outstanding execution.
• Support with customer facing presentations as required to promote our world leading SN proposition to both new and potential customers
• Provide key support to the Head of Specialist Nutrition and wider team across a broad spectrum of projects
  
  
  

The dynamic nature of this business unit dictates an evolving strategy which means that projects vary, but a flavor of projects both past and present include

• Development and launch of award-winning Texture Modified ranges
• Developing an SN only proposition for small care homes
• Developing apetito’s Dementia-friendly dining proposition
• Trialing an innovative new concept aiming to tackle malnutrition in care settings
  
  
  

Essential Skills And Experience

• Passion for food
• Degree in a relevant commercial, nutrition or dietetic discipline or equivalent experience in a commercial or nutrition related role (e.g. category, sales, marketing, Nutritionist, Dietitian)
• Experience managing high-profile projects with multiple stakeholders
• Analytically minded and financially literate
• Strong collaboration and influencing skills
• Effective communicator, confident presenting
• High level of attention to detail
• Problem solving skills
• Self-motivated, able to manage own workload
  
  
  

Desired Skills And Experience

• Experience in the food industry
• Knowledge of the care industry
• Full UK Driving Licence
  
  
  

Your personality

• Genuine passion for making a real difference
• Drive and ambition
• A leadership mindset - able to inspire and motivate others to achieve common goals
• Growth mindset - An optimistic outlook with determination to make things happen
• Competitive salary - accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts
  
  
  

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.

Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.