Senior Influencer Marketing Executive

About The Role

A Senior Social Marketing Executive who delivers best-in-class influencer campaigns for Waitrose. Assists with planning, managing and delivery of influencer campaigns to drive reach, engagement and sales against business and marketing objectives.

• Expected salary - £35,000 - £40,000 (dependent on experience).
• Contract type - This position is a Permanent contract.
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aim for around 2 days a week in the office to connect and on a more ad-hoc basis to attend key meetings.
• Location - The role is based at Bracknell with hybrid working.
  
  

Key Responsibilities

• Develop and execute best-in-class influencer campaigns from ideation to post campaign analysis.
• Identify, negotiate, and manage relationships with influencers aligned with Waitrose’s brand values and objectives.
• Proactively identify trends, cultural moments, and reactive opportunities to create timely influencer content.
• Work closely with the paid social team to deliver high-quality influencer assets optimised in paid social.
• Track, measure, and analyse influencer campaign performance against KPIs, using insights to optimise future activity.
• Build strong relationships with external agencies and partners.
• Work closely with PR, social, content, and brand teams to ensure influencer marketing aligns with the wider business plans.
• Manage influencer contracts, compliance, and legal requirements, ensuring all content adheres to ASA and CMA guidelines.
  
  

Essential Skills/experience You’ll Need

• Social enthusiast with demonstrable experience in influencer campaigns
• Ability to identify, build, and nurture long-term relationships with influencers across various platforms.
• Negotiation skills to secure partnerships and collaborations that align with brand goals.
• Understanding influencer contracts, pricing, and performance metrics.
• A creative thinker delivering inspiring relevant content whilst managing data.
• Knowledge of the latest developments within Social Media.
• Experience of multiple stakeholder management.
• Knowledge & experience using social platforms (primarily Instagram, Facebook, TikTok, Pinterest & YouTube).
• Excellent organisational skills to manage multiple influencer campaigns simultaneously.
• Ability to coordinate with internal teams (marketing, PR, design) and external stakeholders.
  
  

Desirable Skills/experience You May Have

• Strong online experience, ideally within Grocery retail
• Experience of wider digital marketing channels and how they influence Social and vice versa, specifically SEO, Email, Display and PPC
  
  

About The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.