Senior Field Event Manager - EMEA

What You'll Do

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies.

You will utilise your event marketing expertise, project management skills, and cross-functional collaboration to provide high-impact, customer-focused events aligned with Avalara's goals. Occassionally this will include regional user conferences, customer and partner roundtable events.

You will report to the Senior Director of Marketing - International.

What Your Responsibilities Will Be

• Event Planning & Execution: You will own end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
• Strategic Leadership: You will develop and improve the EU event strategy, ensuring alignment with marketing goals while driving effectiveness.
• Stakeholder Collaboration: You will work with internal teams, partners, and vendors to ensure a cohesive approach to event execution.
• Data-Driven Decision Making: You will track KPIs, analyze performance, and provide insights to enhance event impact and ROI.
• Process Optimization: You will continuously evaluate and refine event management processes for scalability and effectiveness.
• Demand generation mindset – Ensure all field events have a strong ROI / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow up to ensure results.
• Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
• Collaboration & Presentations: You will work with cross functional teams, articulating the strategy, plan and execution plus performance to sales and executive leaders in QBRs and other meetings.
  
  

What You’ll Need To Be Successful

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience driving event strategy, execution, and measurable results.
• Strong demand generation mindset, project and budget management experience.
• Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
• Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
• Experience managing multiple projects simultaniously, showing accountability to meet deliverables.
• Fluency in English plus and additional Euopean langauges would be beneficial.
  
  

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Learn more about our benefits by region here: Avalara North America

What You Need To Know About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.