Senior Events & Engagement Manager

About The Role

We’re looking for a passionate events professional to lead GSF’s ever-growing portfolio of events and hospitality — creating experiences that excite, inspire and connect our national accounts, garage concepts and independent garages.

No two days will be the same. One week you could be powering supplier branch workouts or launching a brand-new branch with impact; the next you’ll be at the forefront of major industry gatherings like TechFest Wembley, the ServiceSure Conference, and our flagship Branch Manager’s Conference.

This is your chance to own the delivery of high-profile, high-energy events — managing everything from big-picture planning to on-the-day wow factor. You’ll work with talented in-house marketers and trusted specialist partners to make sure every event smashes expectations, all while keeping budgets and timelines firmly on track.

If you thrive on variety, love creating experiences people remember, and want to play a pivotal role in shaping GSF’s national presence — this is the role for you.

Main Duties And Accountabilities

• Create credible plans and budgets to manage event delivery
• Plan our events calendar, proactively sharing ideas to help drive improvements
• Work with the marketing and communications teams to create excitement and engagement
• Coordinate and manage technical evenings, exhibitions, training and customer conferences
• Help coordinate activities through the marketing team and with external agencies such as designers, printers, and events suppliers.
• Support regions, branches, and sales teams with event activity
• Create and grow a relevant hospitality programme with a focus on major sporting events (F1, England football etc)
• Support the wider team on any ad hoc marketing projects
• Create and manage multi-channel communications
• Help create robust and reliable digital event infrastructure to manage sign-up, registration and attendance
• Help create reports and measurement frameworks to show the ROI ‘business case’ for events and hospitality activity
• Build relationships with key stakeholders to identify stories, activities, and achievements
• Content creation and management for digital channels including social media
• Develop a pipeline of proactive and reactive event PR activity
  
  

About You

Person specification:

• Excellent organizational and time management skills
• Commercially aware with strong focus profitability
• Customer-centric commitment to delivering excellent experiences
• Team player with a positive can-do attitude
• Analytical, administrative, and great attention to detail
• Ability to work under pressure and to tight deadlines
• Good verbal and written communication skills
• Experience with Microsoft Excel and PowerPoint
• Self-motivated and able to work effectively both autonomously and as part of a team
• Confident in building and maintaining relationships at every level of a company
• Driving licence and ability to travel to sites across the UK
  
  

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.

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