Senior Digital Marketing Manager

Department: Revenue

Location: London, UK

Compensation: £60,000 - £75,000 / year

Description

We’re hiring a Senior Digital Marketing Manager to shape and execute our digital marketing strategy. You'll work closely with our Marketing Lead and wider marketing team. You’ll be the go-to person for everything from paid media to SEO, web, and ABM, supported by agencies and internal collaborators.

This is a pivotal role that combines ownership with hands-on execution across our digital ecosystem. You'll be central to how we reach, engage and convert high-value, B2B audiences in the RegTech space - across the entire buyer journey.

Marketing at FundApps has evolved a lot over the past few years—we’re a challenger brand that thrives on change, questions the status quo, and embraces new ideas. We’re looking for someone who’s eager to learn, contribute, and grow with us.

This role is ideal for someone who thrives in high-autonomy environments, enjoys both strategy and execution, and wants to make a direct impact on pipeline and growth. If you’re excited about making an impact and being part of a dynamic, forward-thinking team, we’d love to hear from you!


What You'll Be Working On

• Website management & optimisation
  • Own our website end-to-end: update content, optimise user experience, and improve performance using HubSpot.
  • Drive continual A/B testing and on-site personalisation to increase conversion across key pages.
• Paid Media
  • Plan and execute campaigns across Google, Bing, YouTube & LinkedIn - in collaboration with our digital agency.
  • Manage budgets, audiences, and creatives for our always-on and campaign-based digital ads.
• SEO & content performance
  • Lead keyword research and on-page optimisation to improve search visibility and inbound traffic.
  • Collaborate with our Content Marketing Manager and Marketing Agency to ensure SEO best practices are baked into all content.
• Account-Based Marketing (ABM)
  • Execute 1:1, 1:few and 1:many ABM campaigns using DemandBase.
  • Drive engagement across buying groups at key target accounts throughout the funnel.
• Social media
  • Manage and evolve our social channels focusing on engagement and reach in target segments.
  • Work with the wider marketing team and our Creative Agency to deliver a consistent brand voice and message.
• Performance analysis & reporting
  • Measure, report and present campaign and channel performance, with insights and recommendations to improve ROI.
  • Own regular reporting cadence using data from HubSpot, Google Analytics, DemandBase and ad platforms.
• Collaboration
  • Work with external digital and creative agencies to deliver best-in-class execution.
    
    
    

What You'll Bring To The Team

• Proven experience in B2B SaaS: You understand complex buyer journeys, long sales cycles and high-consideration purchases. Experience marketing to financial services audiences is a strong plus.
• Marketing skillset: You’re comfortable running paid campaigns, setting up web tests, and writing briefs one minute, then shaping quarterly plans and advising on martech the next.
• Digital channel expertise: You have deep knowledge of paid media, SEO, web optimisation and analytics, and know how to make them all work together to drive results.
• ABM knowledge: Experience executing account-based marketing campaigns using platforms like DemandBase (or similar).
• Tool proficiency: Strong experience with HubSpot, Google Ads, LinkedIn Ads, GA4, and SEO tools (e.g. SEMrush, Ahrefs).
• Analytical mindset: You’re confident digging into the numbers, testing hypotheses, and making recommendations based on performance data.
• Collaborative approach: You're able to work cross-functionally with product, sales, and agencies - and you’re a strong communicator who brings others along on the digital journey.
  
  
  

A Few Things To Know Before You Apply

Salary

The salary for this role is between £60,000 - £75,000 and the final offer will be based on your skills and experience.

If you get warm fuzzy feelings about what we're trying to achieve at FundApps, then we want to hear from you!

Even if you don’t meet every single requirement, we encourage you to apply—we care about potential just as much as experience.

Work Eligibility

We require candidates to have permission to work in the UK without visa sponsorship.

We work hybrid and ask that new FundAppers spend 3 days per week at our shiny London office during their first 6 months, to make the most of getting to know the business and other FundAppers.

After that, our policy is at least 1 day per week in the office, though in practice, most teams come in 2 days a week to collaborate, connect, and make the most of our shared space.

Life at FundApps

Work/life balance with flexible hybrid working
Wellbeing benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching
Matched pension contribution up to 10%
Peer micro-bonuses through Bonusly
£1,000 learning budget each year and unlimited professional development leave
Peer-led ‘Brown-bag lunch’ learning sessions and an annual Learning Festival
25 days holiday leave + an extra day next year if you use it all + an extra day after 3 & 5 years
5 Years @ FundApps - additional 4 weeks paid holiday leave during your 5th year as a FundApper
26 weeks leave for all new parents regardless of gender, location or family structure
Volunteering leave
Birthday off





We are proud of the diversity of all FundAppers - it makes us strong. We provide flexibility around religious observances and embrace a variety of cultural celebrations! If you’re looking for a workplace where you can just be yourself, you’re in the right place.

Your Privacy

Any information you submit through our job application process will be used for the purposes of assessing your fit for a role at FundApps. We may also retrieve and store information from your public social media profiles for the same purpose. By applying for this position, you consent to your data being processed in accordance with the FundApps privacy policy.