Senior Digital Marketing Lead

Job role: Senior Digital Marketing Lead

Salary: £40,000 – £44,000 + 6% performance bonus

Working location: Hybrid – 2 days a week in the Milton Keynes office, with flexibility depending on business need

Employment type: Full time, Permanent

Job Summary

We’re looking for a dynamic and experienced Senior Digital Marketing Lead to drive forward NHBC’s digital strategy. You’ll lead high-impact campaigns from concept through to execution and analysis, using a mix of digital channels to enhance our brand, support business growth and improve customer journeys. This is a brilliant opportunity for someone who thrives in a fast-paced environment, is passionate about digital innovation and wants to make a real difference in an organisation.

What You’ll Be Doing

• Leading digital marketing campaigns from brief to delivery and performance analysis
• Working across social media, paid media, email, SEO and web to drive brand awareness and leads
• Managing content planning and amplification across key digital channels
• Enhancing the digital customer journey to improve acquisition and conversion
• Using a test-and-learn approach to continuously optimise performance
• Creating landing pages and lead-gen forms to support campaigns
• Collaborating with agencies and internal teams to align on digital strategy
• Monitoring KPIs, budget and reporting to demonstrate campaign success
• Acting as a brand guardian and escalating reputational risks when necessary
• Representing NHBC at industry events and supporting digital activity outside of standard hours when needed
  
  

What We’re Looking For

• Proven experience in digital marketing across paid, owned and earned media
• Confident using analytics tools, CMS platforms and email automation systems
• Strong written and verbal communication skills
• Strategic thinker with a hands-on, proactive approach to campaign delivery
• Comfortable working independently and collaboratively in a team
• Strong project management and prioritisation skills
• Commercially focused, results-driven, and able to report meaningfully on performance
• Passionate about digital innovation and staying up to date with trends
• Experience within B2B or B2B2C environments (construction/housebuilding a bonus)
• Familiarity with AI tools in marketing would be a plus
  
  

What We Offer

Our benefits package includes:

• 27 days annual leave + bank holidays
• holiday purchase scheme
• enhanced pension scheme (up to 10.5%)
• life assurance
• subsidised private medical insurance
• employee discounts platform
• two days volunteer leave
• enhanced maternity, paternity, adoption leave and pay for all new parents
• many more!
  
  

Who We Are

At NHBC, we pride ourselves on being truly unique. No other organisation in our sector matches the range of services and scale we provide. As the market leader, we are recognised as the go-to for new home warranties and insurance. Our team is united by a core purpose: to raise the standards of house building and protect homeowners.

Why you should join us

As a modern, family-friendly employer, we’re in a phase of rapid growth, embracing technology, data and new ways of working. We’re seeking passionate, skilled and driven individuals to join us on this exciting journey.

Once onboard, you’ll have access to fantastic opportunities for personal and career growth. You’ll receive thorough training, continuous development and the chance to earn recognised qualifications and professional memberships to support your journey.

We support flexible working and encourage our colleagues to find a balance that suits them. While we may not be able to accommodate every request, we’re always happy to have a conversation about flexible working arrangements.

Our inclusive culture

We are dedicated to fostering an inclusive culture where everyone feels empowered to bring their authentic selves to work. We firmly believe in the right of all our employees and customers to be treated fairly, with dignity and respect and free from discrimination. Our active employee networks support colleagues and their allies, providing safe spaces for open conversations and idea-sharing.