Senior Digital Growth Lead

Join Our Pack

From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.

In just 3 years, we’ve built a great start-up serving thousands of happy customers, all while striving to achieve our mission.

Our goal? To give dog owners a better, fresher, and healthier way to feed their pets. We provide human cut, personalised meals designed to support each dog’s unique needs, delivered straight to their door - no preservatives, no compromises, just real nutrition.

You can find our customers across the UK, with ambitions to scale internationally and keep transforming how people care for their dogs.

Your Mission

We’re looking for a Senior Digital Growth Lead to own our end-to-end digital growth strategy - driving both short-term performance wins and long-term sustainable customer acquisition and lifetime value.

You’ll lead a high-performing team across paid and organic channels, conversion rate optimisation, and retention, ensuring Years.com’s message resonates with dog owners at every digital touchpoint.

This is a role for a commercially-minded, data-driven leader who thrives on accountability. You’ll work closely with teams across the business to align campaigns with major launches, ensuring our growth engine fires on all cylinders. With ambitious revenue and ROI targets, your strategic vision and hands-on execution will be key to hitting them - and then setting even bigger ones.

Key Responsibilities

• Growth Strategy & Execution - Lead planning, execution, and optimisation of all digital acquisition and retention campaigns across paid social, paid search, SEO, email, and partnerships. Deliver digital growth targets for revenue, acquisition, and ROI, ensuring budgets are deployed efficiently.
• Team Leadership & Development - Manage, coach, and develop digital specialists to deliver best-in-class performance. Build a data-driven culture underpinned by insights, testing, and iteration.
• Performance & Conversion Optimisation - Drive CRO initiatives to improve site performance and user experience, from landing page design to checkout optimisation. Implement robust tracking, attribution, and reporting to measure impact.
• Cross-Functional Collaboration - Partner with teams across the business to ensure campaigns are consistent and impactful across all touchpoints. Support retail and B2B launches with digital activation strategies.
  
  

What You’ll Bring

• Proven Growth Experience - Track record of delivering substantial digital growth in a D2C environment, ideally from early-stage through scale-up. Expertise across paid media, SEO, CRO, CRM, and analytics tools.
• Leadership & Commercial Acumen - Experience building and leading high-performance teams in a fast-paced, growth-focused business. Strong budget management and the ability to balance quick wins with sustainable growth.
• Attributes for Success - Results-driven, analytical, and ROI-focused. Thrives in a high-accountability, hands-on environment with the adaptability to respond quickly to market shifts.
  
  

Working Pattern

• Live within 1 hour of Nottingham office - Minimum 4 days per week in the office.
• Live more than 1 hour away - Minimum 2 days per week in the office.
  
  

What’s In It For You? Years Benefits

• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package)
• Annual £250 Learning & Development budget for courses, books or other self-learn activities
• Annual £100 Wellbeing budget
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it’s your choice!
• Subsidised employee groups - from five a side to padel, or start your own group
• Quarterly subsidised team events from axe throwing, crazy golf to cocktail making
• Exclusive discounts on Years and Years treats for yourself and friends/family
• Lunch & Learn programme - from dog first aid to financial savviness
• Casual dress
• Your birthday off (or another day if it falls on a non-working day)
• Ability to sell unused holiday back to Years at the end of the Holiday Year (max 1 working week)