Senior CRM Executive

ivee is exclusively for people returning to work after a career break in the UK

Please do not apply if you are outside the UK.

Have you taken a career break and are looking to return to work? Are you struggling to find flexible jobs that fit around your family life/caregiving?

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Job Description

About Us

We are transforming women's health by putting fertility and reproductive care at the forefront of conversation and care. We're a pioneering provider offering at-home hormone health, fertility testing, and comprehensive clinical support, approved by the relevant authorities. Our mission is simple yet powerful: empowering women to manage their health from menstruation through menopause with expert support at every stage.

Role Overview

As a Senior CRM Executive, you will play a key role in our expanding team. We are looking for a versatile individual to join our CRM Squad within the Growth Team. You will drive acquisition and retention through CRM and help shape our customer communication strategy. You'll be involved in managing sophisticated omnichannel lifecycle programs, supporting new CRM initiatives, and refining the messaging across all CRM interactions to ensure impactful and audience-specific communications.

Responsibilities

• Assist in delivering a CRM strategy and roadmap that supports the client’s growth plans, focusing on customer activation, retention, and increasing lifetime value.
• Plan and deliver core campaigns and CRM workflows for various teams.
• Gain expertise in CRM technology and innovate communication strategies.
• Execute end-to-end multi-channel CRM journeys to enhance customer engagement and retention.
• Plan and implement CRM requirements for product launches and feature releases.
• Utilize A/B and multivariate testing to optimize campaign effectiveness.
• Analyze data to enhance conversion and retention rates.
• Report on performance insights and learnings.
• Use customer feedback and data to improve segmentation strategies.
• Monitor and enhance CRM KPIs.

Qualifications

• 5+ years of CRM experience, preferably in e-commerce, with a deep understanding of digital marketing, loyalty strategies, and campaign execution. Proficiency with tools like Braze is advantageous.
• Strong attention to detail, including campaign production and proofreading.
• Customer-focused and commercially minded with innovative approaches to enhancing customer experiences.
• Robust analytical skills to interpret data and develop actionable strategies.
• Excellent interpersonal and collaboration skills with a proactive attitude in dynamic, cross-functional settings.

Team Structure

You will report directly to our Senior CRM Manager and collaborate with the Growth Team, as well as work with Brand, Product, Engineering, Customer Service, and B2B teams.

This role offers an exciting opportunity for someone passionate about making a difference in women's health. If you have the relevant skills and experience, we invite you to apply.

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