Senior Channel Marketing Specialist

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Are you a commercially minded marketer with a sound business understanding and a creative genius? Are you passionate about technology and how to take products to market? If so, this role could be for you! This exciting position is responsible for delivering all Lenovo UK Irelands B2B channel/trade marketing activities across various product lines, ensuring high engagement and loyalty with channel partners.

Responsibilities

• Channel Engagement Strategy: Develop and drive the channel engagement, enablement, retention, and recruitment strategy.
• Co-Marketing Plans: Collaborate with marketing teams of distributors and resellers to build quarterly co-marketing, MDF, and communication plans.
• Business Strategy Translation: Translate business and account strategies into actionable co-marketing plans with channel partners.
• Brand Amplification: Amplify Lenovo-owned brand and end-user campaigns through the channel.
• Budget Management: Manage channel co-marketing/MDF budgets and spending.
• Feedback and Implementation: Provide feedback on EMEA-owned channel tools and ensure their smooth implementation in the UKI operation.
• Channel Incentive Programs: Run channel incentive programs to drive engagement and loyalty from the reseller network.
• Event Management: Organize and manage channel experiential activities, including dealer conferences, training sessions, exhibitions, and VIP reseller events.
  
  

Qualifications

• Marketing Experience: 5-7 years of marketing/communications or category/product marketing experience, preferably in the PC or technology sector.
• Educational Background: Degree level or equivalent education in marketing or a business discipline.
• B2B Market Understanding: Good comprehension of the B2B market and the channel sales model.
• Financial Acumen: Strong financial acumen and budget management skills.
• Communication Skills: Excellent presentation and communication skills, able to present ideas clearly and convincingly.
• Team and Individual Work: Strong team working skills, but also comfortable working individually.
• Networking and Influencing: Good networking skills and the ability to influence sales teams and retailers.
• Creativity and Problem-Solving: Outstanding creativity with a proactive, implementation-driven attitude and strong problem-solving skills.
  
  

What Can We Offer

• Holiday purchase
• Private medical
• Income protection
• Attractive pension scheme
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Lifestyle discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme
• Free onsite parking
  
  

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.