Sales Manager

Fresh Direct Sales Manager - Home/Field Based  - Dagenham area

Salary 40k-42k (dependent on experience) Plus Commission OTE £50k -£65K

Company Car or Car Allowance + Excellent Company Benefits

Join a world-class leader in foodservice with the personal touch of a local team. Fresh Direct, part of the Sysco group, is seeking a Sales Manager to drive profitable growth across our local and regional customer base, working with iconic UK restaurants, hotels, and pubs.

What you will be doing:

• Manage and grow a portfolio of existing accounts, while consistently identifying and converting new business opportunities.
• Report weekly on performance, progress, and key challenges.
• Work with the commercial team to set and implement pricing strategies to meet/exceed margin expectations.
• Track KPIs against sales targets and lead regular performance reviews.
• Collaborate with depot operations and transport teams to ensure an excellent end-to-end customer experience.

About you:

• Strong ability to both "hunt" for new business and "farm" existing relationships.
• Effective across all internal departments and external stakeholders.
• Confident with sales data, budgets, and margin analysis.
• Driven, positive, and able to thrive in a fast-paced environment.
• Proficient in Excel and PowerPoint.

Benefits:

• Competitive salary with bonus and company car
• Discounts on award-winning food products
• Generous holiday allowance + purchase options
• Recognition awards and incentives
• Pension plan
• Extensive career development opportunities within Sysco

Top of Form

Bottom of Form

At Fresh Direct everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Fresh Direct and we recognise that Fresh Direct can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.

Fresh Direct

Built on a passion for food and feeding the nation, at Fresh Direct we are dedicated to making life as easy and efficient for the chefs, cooks and caterers we serve across the country. We are the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus.