Sales Director - Industry and Retail

Location: Remote

Our Mission

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than 10,000 employees in over 85 countries and a consolidated turnover of 3.1 billion euros (in 2024). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to our local communities, is what makes working at Puratos so magical.

Your Mission

We are seeking a dynamic and results-driven Sales Director to lead our UK Retail and Industrial portfolios within the Bakery, Patisserie, and Chocolate sectors. Reporting directly to the Managing Director and serving as a key member of the UK Senior Management Team, you will drive commercial strategy, lead a high-performing sales team, and forge impactful partnerships across the industry.

This is a pivotal leadership role for a visionary sales professional who thrives on delivering growth, building customer-centric strategies, and inspiring teams to exceed expectations.

What You Will Do

Strategic Leadership & Team Development

• Lead, coach, and empower a dedicated sales team to deliver excellence in customer engagement and commercial performance.
• Establish clear KPIs and development plans, fostering a culture of accountability, collaboration, and continuous improvement.
• Build senior-level relationships with key customers and industry stakeholders to elevate brand presence and influence.
  
  

Commercial Strategy & Execution

• Define and implement a robust sales strategy aligned with Puratos Group’s global vision and local market dynamics.
• Identify emerging trends, customer needs, and growth opportunities to shape innovative go-to-market approaches.
• Collaborate cross-functionally with Marketing and R&D to deliver targeted campaigns, product launches, and customer initiatives.
  
  

Financial & Operational Excellence

• Own the commercial budget and ensure alignment with profitability targets and strategic objectives.
• Lead accurate forecasting and pricing strategies that protect margins and drive sustainable growth.
• Oversee discount structures and commercial terms to ensure strategic application and consistency.
  
  

Customer & Market Engagement

• Cultivate strong, multi-level relationships with customers, from business owners and buyers to category managers and NPD teams.
• Ensure CRM systems are leveraged effectively for data accuracy, performance tracking, and customer insights.
• Partner with Supply Chain and Customer Service to ensure operational efficiency and service excellence.
  
  

Cross-functional & Global Collaboration

• Work closely with the Managing Director and contribute to the UK’s strategic direction as part of the Senior Management Team.
• Participate in regional and international initiatives to share best practices and leverage global resources.
  
  

What We Expect From You

• Proven track record in senior sales leadership roles within FMCG, food manufacturing, or related sectors.
• Strong strategic thinking, commercial acumen, and customer-centric mindset.
• Inspirational leadership style with a passion for team development and performance excellence.
• Experience navigating complex customer landscapes and driving growth through innovation and partnership.
• Proficient in CRM tools/sales analytics.
• Excellent communication, negotiation, and leadership skills.
• Determined, results-driven, entrepreneurial and self-disciplined professional.
• Passion for food, innovation, and team development.
  
  

What You Can Expect From Puratos

We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful and respecting work environment by putting people first.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.

The benefits with this role include:

• Competitive Salary – Reviewed annually to ensure we stay ahead of the market.
• Annual Bonus Scheme – Competitive bonus, with higher rewards based on performance.
• Generous Pension Plan – Strong employer contributions to help you plan for the future.
• Private Medical Insurance – BUPA cover fully paid.
• Up to 5 Weeks Annual Leave – Plus the flexibility to buy or sell additional days.
• Enhanced Company Sick Pay – Because your health matters.
• Learning and Development – Structured programs with a target of 5 learning days per year.
• Wellbeing Matters – Access to our ‘Calling for Caring’ wellbeing initiatives.
• Income Protection – Financial support when you need it most.
• Loyal Service Awards – Celebrating your milestones with us.
• Employee Assistance Program – Confidential support for life’s challenges.
• Refer a Friend Scheme – Earn £500 for successful referrals.
• High Street Discounts – Save with Perkbox perks.
• Monthly ‘Magic Star’ Awards – Win £50 in vouchers for going above and beyond.
• Cycle to Work Scheme – Save money and stay healthy